Event Parameters and User Properties

This guide describes possible parameters and user properties that can be sent to integrations.

Apphud can send events about subscriptions and non-renewing purchases to third party services: mobile analytics and messengers.
Events Parameters
Here is a list of all available parameters that are being sent with events:
Parameter
Description
product_id oraf_content_id or content_items[0].$sku or fb_content_id
Product identifier
transaction_id
Transaction identifier
unit
The increment of time that a subscription period is specified in. Possible values: day, week, month, year
units_count
The number of units per subscription period
local_price oraf_revenue or _valueToSum
The cost of the product in the local currency
currency oraf_currency or fb_currency
Local currency ISO code 
usd_price orcontent_items[0].$price
The cost of the product in USD
price_description
Price description in following format: local_price currency ~ usd_price, for example: 499 RUR ~ 7.8 USD
reason
1. The reason of an expiration of a subscription. Possible values: user_canceled, billing_issue, declined_price_increase, unavailable_product, unknown_error

2. The reason of refund. Possible values: app_issue, another_reason
offer_id
Promotional offer identifier
offer_type
Introductory or promotional offer payment mode, if applied. Possible values: pay_up_front, pay_as_you_go, trial (for promotional offers)
app_name
App name
user_id
User identifier
group_name
Subscription group name
To get more details about parameters in each integration, please check corresponding integration guide.
Possible Values of reason Parameter
If subscription lapsed:
user_canceled: user canceled subscription manually;
billing_issue: there was an error during billing;
declined_price_increase: user did not agree to a recent price increase;
unavailable_product: product was not available for purchase at the time of renewal;
unknown_error: unknown error occurred.
If subscription refunded:
app_issue: user canceled his subscription due to an actual or perceived issue within your app;
another_reason: subscription was canceled for another reason, for example, if the user made the purchase accidentally.
User Properties
Besides events Apphud also sends user properties to analytics:
Property
Description
[Apphud] status-<group_name>, where <group_name> – name of subscription group
Status of subscription. Possible values: none, trial, intro, regular, promo, refunded, expired
[Apphud] autorenew-<group_name>, where <group_name> – name of subscription group
Whether autorenew option is turned on
[Apphud] total_spent
Total amount of money that user has been charged, in USD
[Apphud] paying
Whether user is paying or not
[Apphud] payments_count
Number of transactions user has been charged
To get more details about user properties in each integration, please check corresponding integration guide.
Possible Values of [Apphud] status-<group_name>
All values are applied for given subscription group:
none: user has never purchased a subscription;
trial: user has a subscription that is currently in trial period;
intro: user has a subscription that is currently in introductory offer;
regular: user has a subscription with regular price;
promo: user has a subscription that is currently in promotional offer;
refunded: user has refunded a subscription;
expired: subscription lapsed.

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Product Analytics

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Parameter	Description
`product_id` or`af_content_id` or `content_items[0].$sku` or `fb_content_id`	Product identifier
`transaction_id`	Transaction identifier
`unit`	The increment of time that a subscription period is specified in. Possible values: `day`, `week`, `month`, `year`
`units_count`	The number of units per subscription period
`local_price` or`af_revenue` or `_valueToSum`	The cost of the product in the local currency
`currency` or`af_currency` or `fb_currency`	Local currency ISO code
`usd_price` or`content_items[0].$price`	The cost of the product in USD
`price_description`	Price description in following format: `local_price` `currency` ~ `usd_price`, for example: 499 RUR ~ 7.8 USD
`reason`	1. The reason of an expiration of a subscription. Possible values: `user_canceled`, `billing_issue`, `declined_price_increase`, `unavailable_product`, `unknown_error` 2. The reason of refund. Possible values: `app_issue`, `another_reason`
`offer_id`	Promotional offer identifier
`offer_type`	Introductory or promotional offer payment mode, if applied. Possible values: `pay_up_front`, `pay_as_you_go`, `trial` (for promotional offers)
`app_name`	App name
`user_id`	User identifier
`group_name`	Subscription group name

Event Parameters and User Properties

Events Parameters

Possible Values of `reason` Parameter

If subscription lapsed:

If subscription refunded:

User Properties

Possible Values of `[Apphud] status-<group_name>`

Property	Description
`[Apphud] status-<group_name>`, where `<group_name>` – name of subscription group	Status of subscription. Possible values: `none`, `trial`, `intro`, `regular`, `promo`, `refunded`, `expired`
`[Apphud] autorenew-<group_name>`, where `<group_name>` – name of subscription group	Whether autorenew option is turned on
`[Apphud] total_spent`	Total amount of money that user has been charged, in USD
`[Apphud] paying`	Whether user is paying or not
`[Apphud] payments_count`	Number of transactions user has been charged