Mixpanel

This guide describes how to add and configure Mixpanel integration.
​Mixpanel is a powerful mobile analytics service. Send events to Mixpanel via Apphud, analyze your users behavior and make necessary decisions.
How to Add Integration?
Please make sure that Mixpanel Collection common mobile events is Disabled. See step 4 for details.
Step 1
2
3
4
5
6
7
✅ 8
Step 1
​Integrate Apphud SDK.
​Integrate Mixpanel SDK.
​Match User IDs between Mixpanel and Apphud.
2
In order not to receive Mixpanel automatic In-App purchase events disable collection common mobile events. Otherwise, if user, for example, starts a trial period Mixpanel will consider this as a revenue.
3
At Apphud go to "Integrations" section and add Mixpanel: 
4
Paste Mixpanel Token into the "Mixpanel production app token" field. The token is the same as you use in your app.
5
You may have one more app created in Mixpanel used for testing purposes not to mix test and live data. If you have such app you can paste it's Mixpanel Token into "Mixpanel test app token" field.
6
You can enter your custom event names or disable some:
7
Enable integration:
✅ 8
If you want to send Revenue information to Mixpanel, check "Send Revenue properties to Mixpanel". Click "Save":
Match User IDs
Here is an example of initialising both SDKs with User IDs matching.
Swift
Objective-C
Java
Swift
func application(_ application: UIApplication, didFinishLaunchingWithOptions launchOptions: [UIApplication.LaunchOptionsKey: Any]?) -> Bool {
​
    Apphud.start(apiKey: "YOUR_API_KEY")
    Apphud.setDelegate(self)
    
    Mixpanel.initialize(token: mixpanel_token) 
    Mixpanel.mainInstance().identify(distinctId: Apphud.userID())
​
    return true
}
​
func apphudDidChangeUserID(_ userID: String) {
    // Match again
    Mixpanel.mainInstance().identify(distinctId: Apphud.userID())
}
Objective-C
- (BOOL)application:(UIApplication *)application didFinishLaunchingWithOptions:(NSDictionary *)launchOptions {
    // Override point for customization after application launch.
    
    [Apphud startWithApiKey:@"APPHUD_API_KEY" userID:nil];
    [Apphud setDelegate:self];
    
    [Mixpanel sharedInstanceWithToken:@"MIXPANEL_TOKEN"];
    [Mixpanel.sharedInstance identify:Apphud.userID];
    
    return YES;
}
​
- (void)apphudDidChangeUserID:(NSString *)userID {
    [Mixpanel.sharedInstance identify:Apphud.userID];
}
Java
Apphud.start(apiKey: "YOUR_API_KEY");
MixpanelAPI mixpanel = MixpanelAPI.getInstance(context, MIXPANEL_TOKEN);
mixpanel.identify(Apphud.userID());
Events Cheat Sheet
This is a list of all possible events and their parameters that are being sent to Mixpanel. 
You can read more about subscription events here and parameters here.
Trial
Cancellations
Introductory Offer
Regular
Promo Offer
Other Events
Trial
Trial period started
Default event name: [Apphud] trial_started
Parameters:
product_id: String
unit: String
units_count: Integer
Successful conversion from trial period to regular subscription
Default event name: [Apphud] trial_converted
Parameters:
product_id: String
local_price: Float
currency: String
usd_price: Float
Failed conversion from trial period to regular subscription
Default event name: [Apphud] trial_expired
Parameters:
product_id: String
reason: String
Cancellations
Trial Canceled
 Default event name: [Apphud] trial_canceled
Parameters:
product_id: String
Subscription Canceled
 Default event name: [Apphud] subscription_canceled
Parameters:
product_id: String
Autorenew disabled (Deprecated)
 Default event name: [Apphud] autorenew_disabled
Parameters:
product_id: String
Autorenew enabled
Default event name: [Apphud] autorenew_enabled
Parameters:
product_id: String
Introductory Offer
Introductory offer started
 Default event name: [Apphud] intro_started
Parameters:
product_id: String
local_price: Float
currency: String
usd_price: Float
offer_type: String
unit: String
units_count: Integer
Introductory offer renewed
Default event name: [Apphud] intro_renewed
Parameters:
product_id: String
local_price: Float
currency: String
usd_price: Float
offer_type: String
unit: String
units_count: Integer
Successful conversion from introductory offer to regular subscription
Default event name: [Apphud] intro_converted
Parameters:
product_id: String
local_price: Float
currency: String
usd_price: Float
offer_type: String
Failed conversion from introductory offer to regular subscription or failed renew
Default event name: [Apphud] intro_expired
Parameters:
product_id: String
reason: String
offer_type: String
Refund during introductory offer
Default event name: [Apphud] intro_refunded
Parameters:
product_id: String
local_price: Float
currency: String
usd_price: Float
reason: String
offer_type: String
Regular
Subscription started
 Default event name: [Apphud] subscription_started
Parameters:
product_id: String
local_price: Float
currency: String
usd_price: Float
Subscription renewed
Default event name: [Apphud] subscription_renewed
Parameters:
product_id: String
local_price: Float
currency: String
usd_price: Float
Subscription expired
Default event name: [Apphud] subscription_expired
Parameters:
product_id: String
reason: String
Subscription refunded
Default event name: [Apphud] subscription_refunded
Parameters:
product_id: String
local_price: Float
currency: String
usd_price: Float
reason: String
Promo Offer
Promotional offer started
 Default event name: [Apphud] promo_started
Parameters:
product_id: String
offer_id: String
local_price: Float
currency: String
usd_price: Float
offer_type: String
unit: String
units_count: Integer
Promotional offer renewed
Default event name: [Apphud] promo_renewed
Parameters:
product_id: String
offer_id: String
local_price: Float
currency: String
usd_price: Float
offer_type: String
unit: String
units_count: Integer
Successful conversion from promotional offer to regular subscription
Default event name: [Apphud] promo_converted
Parameters:
product_id: String
offer_id: String
local_price: Float
currency: String
usd_price: Float
offer_type: String
Failed conversion from promotional offer to regular subscription or failed renew
Default event name: [Apphud] promo_expired
Parameters:
product_id: String
offer_id: String
reason: String
offer_type: String
Refund during promotional offer
Default event name: [Apphud] promo_refunded
Parameters:
product_id: String
offer_id: String
local_price: Float
currency: String
usd_price: Float
reason: String
offer_type: String
Other Events
Non renewing purchase
 Default event name: [Apphud] non_renewing_purchase
Parameters:
product_id: String
local_price: Float
currency: String
usd_price: Float
Non renewing purchase refunded
Default event name: [Apphud] non_renewing_refunded
Parameters:
product_id: String
local_price: Float
currency: String
usd_price: Float
reason: String
Billing issue
 Default event name: [Apphud] billing_issue
Parameters:
product_id: String
Billing issue Resolved
 Default event name: [Apphud] billing_issue_resolved
Parameters:
product_id: String
These events:
[Apphud] trial_converted,
[Apphud] intro_started,
[Apphud] intro_renewed,
[Apphud] intro_converted,
[Apphud] intro_refunded,
[Apphud] subscription_started 
[Apphud] subscription_renewed,
[Apphud] subscription_refunded,
[Apphud] promo_started,
[Apphud] promo_renewed,
[Apphud] promo_converted,
[Apphud] promo_refunded,
can be optionally sent to Mixpanel with Mixpanel's build-in Revenue parameter converted to USD. This option is off by default, but you can enable this feature in integration settings:
You can also choose between sending revenue as sales or proceeds (without Apple 15%-30% commission).
 You can read more how Apple calculates commission here.
User Properties
In the table below you can see the list of user properties that are sent to Mixpanel.
More information about user properties can be found here.
Parameter
Type
[Apphud] status-group_name
String
[Apphud] autorenew-group_name
Boolean
[Apphud] total_spent
Float
[Apphud] paying
Boolean
[Apphud] payments_count
Integer
Sending Test Event
You may send test event to Mixpanel to check if integration is set up correctly. Click "…" and then in dropdown click on "Send test event":
You will see new user in "Live view" report:
Firebase (Beta)
Next - Integrations
Attribution
Last updated 10 months ago
Parameter	Type
`[Apphud] status-group_name`	String
`[Apphud] autorenew-group_name`	Boolean
`[Apphud] total_spent`	Float
`[Apphud] paying`	Boolean
`[Apphud] payments_count`	Integer