Getting Started
Rules and screens
Web-to-App Solution
Integrations
Mixpanel
This guide describes how to add and configure Mixpanel integration.
Mixpanel is a powerful mobile analytics service. Send events to Mixpanel via Apphud, analyze your users behavior and make necessary decisions.
How to Add Integration?
Please make sure that Mixpanel Collection common mobile events is Disabled. See step 4 for details.
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In order not to receive Mixpanel automatic In-App purchase events disable collection common mobile events. Otherwise, if user, for example, starts a trial period Mixpanel will consider this as a revenue.
Paste Mixpanel Token into the "Mixpanel production app token" field. The token is the same as you use in your app.
You may have one more app created in Mixpanel used for testing purposes not to mix test and live data. If you have such app you can paste it's Mixpanel Token into "Mixpanel test app token" field.
You can enter your custom event names or disable some:
Enable integration:
If you want to send Revenue information to Mixpanel, check "Send Revenue properties to Mixpanel". Click "Save":
Match User IDs
Here is an example of initialising both SDKs with User IDs matching.
Swift
Objective-C
Java
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func application(_ application: UIApplication, didFinishLaunchingWithOptions launchOptions: [UIApplication.LaunchOptionsKey: Any]?) -> Bool {
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Apphud.start(apiKey: "YOUR_API_KEY")
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Apphud.setDelegate(self)
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Mixpanel.initialize(token: mixpanel_token)
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Mixpanel.mainInstance().identify(distinctId: Apphud.userID())
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return true
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}
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func apphudDidChangeUserID(_ userID: String) {
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// Match again
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Mixpanel.mainInstance().identify(distinctId: Apphud.userID())
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}
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- (BOOL)application:(UIApplication *)application didFinishLaunchingWithOptions:(NSDictionary *)launchOptions {
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// Override point for customization after application launch.
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[Apphud startWithApiKey:@"APPHUD_API_KEY" userID:nil];
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[Apphud setDelegate:self];
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[Mixpanel sharedInstanceWithToken:@"MIXPANEL_TOKEN"];
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[Mixpanel.sharedInstance identify:Apphud.userID];
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return YES;
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}
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- (void)apphudDidChangeUserID:(NSString *)userID {
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[Mixpanel.sharedInstance identify:Apphud.userID];
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}
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Apphud.start(apiKey: "YOUR_API_KEY");
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MixpanelAPI mixpanel = MixpanelAPI.getInstance(context, MIXPANEL_TOKEN);
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mixpanel.identify(Apphud.userID());
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Events Cheat Sheet
This is a list of all possible events and their parameters that are being sent to Mixpanel.
Trial
Cancellations
Introductory Offer
Regular
Promo Offer
Other Events
Trial period started
Default event name:
[Apphud] trial_startedParameters:
product_id: Stringunit: Stringunits_count: Integer
Successful conversion from trial period to regular subscription
Default event name:
[Apphud] trial_convertedParameters:
product_id: Stringlocal_price: Floatcurrency: Stringusd_price: Float
Failed conversion from trial period to regular subscription
Default event name:
[Apphud] trial_expiredParameters:
product_id: Stringreason: String
Trial Canceled
Default event name:
[Apphud] trial_canceledParameters:
product_id: String
Subscription Canceled
Default event name:
[Apphud] subscription_canceledParameters:
product_id: String
Autorenew disabled (Deprecated)
Default event name:
[Apphud] autorenew_disabledParameters:
product_id: String
Autorenew enabled
Default event name:
[Apphud] autorenew_enabledParameters:
product_id: String
Introductory offer started
Default event name:
[Apphud] intro_startedParameters:
product_id: Stringlocal_price: Floatcurrency: Stringusd_price: Floatoffer_type: Stringunit: Stringunits_count: Integer
Introductory offer renewed
Default event name:
[Apphud] intro_renewedParameters:
product_id: Stringlocal_price: Floatcurrency: Stringusd_price: Floatoffer_type: Stringunit: Stringunits_count: Integer
Successful conversion from introductory offer to regular subscription
Default event name:
[Apphud] intro_convertedParameters:
product_id: Stringlocal_price: Floatcurrency: Stringusd_price: Floatoffer_type: String
Failed conversion from introductory offer to regular subscription or failed renew
Default event name:
[Apphud] intro_expiredParameters:
product_id: Stringreason: Stringoffer_type: String
Refund during introductory offer
Default event name:
[Apphud] intro_refundedParameters:
product_id: Stringlocal_price: Floatcurrency: Stringusd_price: Floatreason: Stringoffer_type: String
Subscription started
Default event name:
[Apphud] subscription_startedParameters:
product_id: Stringlocal_price: Floatcurrency: Stringusd_price: Float
Subscription renewed
Default event name:
[Apphud] subscription_renewedParameters:
product_id: Stringlocal_price: Floatcurrency: Stringusd_price: Float
Subscription expired
Default event name:
[Apphud] subscription_expiredParameters:
product_id: Stringreason: String
Subscription refunded
Default event name:
[Apphud] subscription_refundedParameters:
product_id: Stringlocal_price: Floatcurrency: Stringusd_price: Floatreason: String
Promotional offer started
Default event name:
[Apphud] promo_startedParameters:
product_id: Stringoffer_id: Stringlocal_price: Floatcurrency: Stringusd_price: Floatoffer_type: Stringunit: Stringunits_count: Integer
Promotional offer renewed
Default event name:
[Apphud] promo_renewedParameters:
product_id: Stringoffer_id: Stringlocal_price: Floatcurrency: Stringusd_price: Floatoffer_type: Stringunit: Stringunits_count: Integer
Successful conversion from promotional offer to regular subscription
Default event name:
[Apphud] promo_convertedParameters:
product_id: Stringoffer_id: Stringlocal_price: Floatcurrency: Stringusd_price: Floatoffer_type: String
Failed conversion from promotional offer to regular subscription or failed renew
Default event name:
[Apphud] promo_expiredParameters:
product_id: Stringoffer_id: Stringreason: Stringoffer_type: String
Refund during promotional offer
Default event name:
[Apphud] promo_refundedParameters:
product_id: Stringoffer_id: Stringlocal_price: Floatcurrency: Stringusd_price: Floatreason: Stringoffer_type: String
Non renewing purchase
Default event name:
[Apphud] non_renewing_purchaseParameters:
product_id: Stringlocal_price: Floatcurrency: Stringusd_price: Float
Non renewing purchase refunded
Default event name:
[Apphud] non_renewing_refundedParameters:
product_id: Stringlocal_price: Floatcurrency: Stringusd_price: Floatreason: String
Billing issue
Default event name:
[Apphud] billing_issueParameters:
product_id: String
Billing issue Resolved
Default event name:
[Apphud] billing_issue_resolvedParameters:
product_id: String
These events:
[Apphud] trial_converted,[Apphud] intro_started,[Apphud] intro_renewed,[Apphud] intro_converted,[Apphud] intro_refunded,[Apphud] subscription_started[Apphud] subscription_renewed,[Apphud] subscription_refunded,[Apphud] promo_started,[Apphud] promo_renewed,[Apphud] promo_converted,[Apphud] promo_refunded,
can be optionally sent to Mixpanel with Mixpanel's build-in Revenue parameter converted to USD. This option is off by default, but you can enable this feature in integration settings:
You can also choose between sending revenue as sales or proceeds (without Apple 15%-30% commission).
User Properties
In the table below you can see the list of user properties that are sent to Mixpanel.
Parameter
Type
[Apphud] status-group_nameString
[Apphud] autorenew-group_nameBoolean
[Apphud] total_spentFloat
[Apphud] payingBoolean
[Apphud] payments_countInteger
Sending Test Event
You may send test event to Mixpanel to check if integration is set up correctly. Click "…" and then in dropdown click on "Send test event":
You will see new user in "Live view" report:
Last modified 1yr ago