AppsFlyer

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AppsFlyer
This guide describes how to add and configure AppsFlyer integration.
​AppsFlyer is the world's leading mobile attribution & marketing analytics platform, helping app marketers around the world make better decisions.
How does Integration Work?
This integration works in two ways.
1. Receive Attribution Data from AppsFlyer
Once you successfully configured AppsFlyer integration, Apphud will receive attribution data from it. You can view this data on user's page:
2. Send Subscription Events to AppsFlyer
Apphud can also send all subscription events to AppsFlyer. So you could view these events in AppsFlyer dashboard and AppsFlyer could pass this data to their partners. This will help to measure efficiency of your ad campaigns.
How to Add Integration?
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​Integrate AppsFlyer SDK into your app.
​Pass attribution data to Apphud (required).
At Apphud go to "Integrations" section and add AppsFlyer: 
Paste AppsFlyer Dev Key into "Developer key" field: 
You may have one more app created in AppsFlyer used for testing purposes not to mix test and live data. If you have such app, paste test App Store app ID or test Package Name into "Test App ID" field.
Information about how to create app for debug purposes can be found in AppsFlyer documentation.
You can enter your custom event names or disable some.
You can use AppsFlyer built-in rich events names. View more information here.
From AppsFlyer help: each network has its own limitations regarding the permitted characters in event names. To avoid problems, use only lower-case alpha-numeric characters (a-z and 0-9) for your in-app event names.
Enable integration and Save changes:
Pass Attribution Data to Apphud (required)
Send attribution data to Apphud (or at least Appsflyer ID). Implement delegate methods or listener.
Swift
Objective-C
Kotlin
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AppsFlyerLib.shared().delegate = self
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...
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​
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func onConversionDataSuccess(_ conversionInfo: [AnyHashable : Any]!) {
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    Apphud.addAttribution(data: conversionInfo, from: .appsFlyer, identifer: AppsFlyerLib.shared().getAppsFlyerUID()) { _ in }
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}
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​
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func onConversionDataFail(_ error: Error) {
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    Apphud.addAttribution(data: ["error" : error.localizedDescription], from: .appsFlyer, identifer: AppsFlyerLib.shared().getAppsFlyerUID()) { _ in }
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}
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[AppsFlyerTracker sharedTracker].delegate = self;
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...
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​
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- (void)onConversionDataSuccess:(NSDictionary *)conversionInfo{
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    [Apphud addAttributionWithData:conversionInfo from:ApphudAttributionProviderAppsFlyer identifer:AppsFlyerTracker.sharedTracker.getAppsFlyerUID callback:^(BOOL callback) {}];
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}
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​
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- (void)onConversionDataFail:(NSError *)error{
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    [Apphud addAttributionWithData:@{@"error" : error.localizedDescription} from:ApphudAttributionProviderAppsFlyer identifer:AppsFlyerTracker.sharedTracker.getAppsFlyerUID callback:^(BOOL result){}];    
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}
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val listener = object : AppsFlyerConversionListener {
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    override fun onConversionDataSuccess(map: MutableMap<String, Any>?) {
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        val uid = AppsFlyerLib.getInstance().getAppsFlyerUID(app)
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        Apphud.addAttribution(ApphudAttributionProvider.appsFlyer, map, uid)
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    }
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    override fun onConversionDataFail(p0: String?) {
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        val uid = AppsFlyerLib.getInstance().getAppsFlyerUID(app)
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        Apphud.addAttribution(ApphudAttributionProvider.appsFlyer, null, uid)
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    }
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}
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AppsFlyerLib.getInstance().init("APPSFLYER_DEV_KEY", listener, this)
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AppsFlyerLib.getInstance().startTracking(this)
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// initialize Apphud
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val uid = AppsFlyerLib.getInstance().getAppsFlyerUID(this)
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Apphud.addAttribution(ApphudAttributionProvider.appsFlyer, null, uid)
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​
While configuring integration you can also choose between sending revenue as sales or proceeds (without Apple / Google 15%-30% commission).
 You can read more how Apple and Google calculate their commissions here and here.
In order to receive AppsFlyer attribution data from Facebook, you should accept Facebook’s "Advanced Mobile Measurement Agreement" using this link.
Request IDFA Consent (required)
Starting iOS 14.5 access to IDFA requires user consent. You should request IDFA manually using AppTrackingTransparency framework and pass it to Apphud. Read more here.
Events Cheat Sheet
This is a list of all possible events and their parameters that are being sent to AppsFlyer. 
You can read more about subscription events here and parameters here.
Trial
Cancellations
Introductory Offer
Regular
Promo Offer
Other Events
Trial period started
Default event name: apphud_trial_started
Parameters:
af_content_id: String
Successful conversion from trial period to regular subscription
Default event name: apphud_trial_converted
Parameters:
af_content_id: String
af_revenue: Float
af_currency: String
Failed conversion from trial period to regular subscription
Default event name: apphud_trial_expired
Parameters:
af_content_id: String
reason: String (iOS)
Trial Canceled
 Default event name: apphud_trial_canceled
Parameters:
af_content_id: String
Subscription Canceled
 Default event name: apphud_subscription_canceled
Parameters:
af_content_id: String
Autorenew disabled (Deprecated)
 Default event name: apphud_autorenew_disabled
Parameters:
af_content_id: String
Autorenew enabled
Default event name: apphud_autorenew_enabled
Parameters:
af_content_id: String
Introductory offer started
 Default event name: apphud_intro_started
Parameters:
af_content_id: String
af_revenue: Float
af_currency: String
offer_type: String (iOS)
unit: String (iOS)
units_count: Integer (iOS)
Introductory offer renewed
Default event name: apphud_intro_renewed
Parameters:
af_content_id: String
af_revenue: Float
af_currency: String
offer_type: String (iOS)
unit: String (iOS)
units_count: Integer (iOS)
Successful conversion from introductory offer to regular subscription
Default event name: apphud_intro_converted
Parameters:
af_content_id: String
af_revenue: Float
af_currency: String
offer_type: String (iOS)
Failed conversion from introductory offer to regular subscription or failed renew
Default event name: apphud_intro_expired
Parameters:
af_content_id: String
reason: String (iOS)
offer_type: String (iOS)
Refund during introductory offer
Default event name: apphud_intro_refunded
Parameters:
af_content_id: String
af_revenue: Float
af_currency: String
reason: String (iOS)
offer_type: String (iOS)
Subscription started
 Default event name: apphud_subscription_started
Parameters:
af_content_id: String
af_revenue: Float
af_currency: String
Subscription renewed
Default event name: apphud_subscription_renewed
Parameters:
af_content_id: String
af_revenue: Float
af_currency: String
Subscription expired
Default event name: apphud_subscription_expired
Parameters:
af_content_id: String
reason: String (iOS)
Subscription refunded
Default event name: apphud_subscription_refunded
Parameters:
af_content_id: String
af_revenue: Float
af_currency: String
reason: String (iOS)
Promotional offer started
 Default event name: apphud_promo_started
Parameters:
af_content_id: String
offer_id: String (iOS)
af_revenue: Float
af_currency: String
offer_type: String (iOS)
unit: String (iOS)
units_count: Integer (iOS)
Promotional offer renewed
Default event name: apphud_promo_renewed
Parameters:
af_content_id: String
offer_id: String (iOS)
af_revenue: Float
af_currency: String
offer_type: String (iOS)
unit: String (iOS)
units_count: Integer (iOS)
Successful conversion from promotional offer to regular subscription
Default event name: apphud_promo_converted
Parameters:
af_content_id: String
offer_id: String (iOS)
af_revenue: Float
af_currency: String
offer_type: String (iOS)
Failed conversion from promotional offer to regular subscription or failed renew
Default event name: apphud_promo_expired
Parameters:
af_content_id: String
offer_id: String (iOS)
reason: String (iOS)
offer_type: String (iOS)
Refund during promotional offer
Default event name: apphud_promo_refunded
Parameters:
af_content_id: String
offer_id: String (iOS)
af_revenue: Float
af_currency: String
reason: String (iOS)
offer_type: String (iOS)
Non renewing purchase
Default event name: apphud_non_renewing_purchase
Parameters:
af_content_id: String
af_revenue: Float
af_currency: String
Non renewing purchase refunded
Default event name: apphud_non_renewing_purchase_refunded
Parameters:
af_content_id: String
af_revenue: Float
af_currency: String
reason: String (iOS)
Billing Issue
Default event name: apphud_billing_issue
Parameters:
af_content_id: String
Billing issue Resolved
 Default event name: [Apphud] billing_issue_resolved
Parameters:
af_content_id: String
Testing AppsFlyer with Sandbox Purchases
If you want sandbox purchases not to mix with your production purchases in AppsFlyer, you should create a Test App ID.
Create a new app in AppsFlyer as described here.
Enter newly created Test App ID toTest App ID field in AppsFlyer Integration page in Apphud.
iOS: Change App ID to a Test App ID when initializing AppsFlyer SDK:
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AppsFlyerLib.shared().appleAppID = "0123456789"​
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Android: Change Package Name to a Test Package Name.
Testing Subscription Events
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Please make sure AppsFlyer SDK is properly integrated in your app and AppsFlyer integration is configured in Apphud.
Re-install the app and launch again.
Make a test purchase in your app.
You can read more about testing purchases here.
You will see attribution data in user's page:
Open "Events" tab in AppsFlyer and you will see Apphud events there:
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Contents
How does Integration Work?
1. Receive Attribution Data from AppsFlyer
2. Send Subscription Events to AppsFlyer
How to Add Integration?
Pass Attribution Data to Apphud (required)
Request IDFA Consent (required)
Events Cheat Sheet
Testing AppsFlyer with Sandbox Purchases
Testing Subscription Events