Web-to-App campaign is a web campaign targeted to your app’s landing page which has a link to the App Store.
email
Apphud.setUserProperty(key: .email, value: "[email protected]", setOnce: true)
gender
male
or female
Apphud.setUserProperty(key: .gender, value: "male", setOnce: true)
fb_login_id
Apphud.setUserProperty(key: .init("fb_login_id"), value: "someID")
birthdate
YYYYMMDD
format, example: 19970216Apphud.setUserProperty(key: .init("birthdate"), value: "19970216")
first_name
Apphud.setUserProperty(key: .init("first_name"), value: "Thomas")
last_name
Apphud.setUserProperty(key: .init("last_name"), value: "Anderson"
campaign_name={{campaign.name}}&adset_name={{adset.name}}&ad_name={{ad.name}}&network=facebook
Subscription Started
event should be mapped either with purchase
or subscribe
event. It's up to developer to choose desired mapping.User Created
, Paywall Shown
or Paywall Checkout Initiated
. You can view and edit event mapping in Facebook Conversions API integration page.