# Apphud Documentation > Documentation for Apphud ## Guides: Getting Started - [What is Apphud?](https://docs.apphud.com/docs/what-is-apphud.md) - [What's new in v2.0](https://docs.apphud.com/docs/whats-new-in-v2.md): What changed in Apphud v2.0 vs the previous version — the model shift, what moved, what's new, what was removed. One page reference for users migrating from v1.8. - [Quickstart](https://docs.apphud.com/docs/quickstart.md): This guide describes how to add your app to Apphud and make initial setup. - [App Release Checklist](https://docs.apphud.com/docs/app-release-checklist.md): Pre-release checklist for shipping an app with the Apphud SDK — initialization, paywall logging, device identifiers, attribution, observer mode, and server notifications. - [SDK Installation](https://docs.apphud.com/docs/sdk-integration.md): Choose your platform to install and initialize the Apphud SDK: iOS/macOS, Android, React Native, Flutter, or Unity. - [iOS/macOS](https://docs.apphud.com/docs/ios.md): Install the Apphud iOS/macOS SDK via CocoaPods, Carthage, or Swift Package Manager. Requires iOS 15+ and Swift 5.9. - [Android](https://docs.apphud.com/docs/android.md): Install the Apphud Android SDK via Maven Central or JitPack. Requires minSdk 26; supports the latest Google Play Billing. - [React Native](https://docs.apphud.com/docs/react-native.md): Install the Apphud React Native SDK via npm (@apphud/react-native-apphud-sdk). Requires iOS 14+ and Android minSdk 24. - [Flutter](https://docs.apphud.com/docs/flutter.md): Install the Apphud Flutter SDK with `flutter pub add apphud`. Requires Dart SDK 3.3+. - [Unity](https://docs.apphud.com/docs/unity.md): Install the Apphud Unity SDK by importing the latest .tgz tarball via UPM. Requires EDM4U (Unity 2019.1+). - [Using the SDK](https://docs.apphud.com/docs/using-the-sdk.md): Hub for using the Apphud SDK after install — initialization, products, purchases, subscription status, promoted purchases, eligibility checks, and integration testing. - [Initialization and Identification](https://docs.apphud.com/docs/initialization.md): Initialize the Apphud SDK, manage anonymous or custom User IDs, handle log out, and understand install/reinstall tracking. - [Displaying Products](https://docs.apphud.com/docs/managing-products.md): Fetch placements and paywalls, read their ApphudProduct arrays to display products, and log Paywall Shown events for accurate analytics. - [Making Purchases](https://docs.apphud.com/docs/making-purchases.md): Make and restore in-app purchases with Apphud across iOS, Android, Flutter, React Native and Unity, including Observer Mode and visionOS. - [Consumable and Non-consumable Purchases](https://docs.apphud.com/docs/consumable-and-non-consumable-purchases.md): Purchase and track consumables, non-consumables, and non-renewing subscriptions across all Apphud SDK platforms, including Android consume vs. acknowledge behavior. - [Checking Subscription Status](https://docs.apphud.com/docs/checking-subscription-status.md): Check a user's premium access and subscription status, and retrieve subscription details, across all Apphud SDK platforms. - [Observer Mode](https://docs.apphud.com/docs/observer-mode.md): Run the Apphud SDK in Observer (Analytics) Mode: submit your own purchases via trackPurchase, handle restores, and compare Observer vs Full Mode features. - [Product Hub](https://docs.apphud.com/docs/product-hub.md): Set up product IDs, group them into bundles, and assign them to permission groups. - [Monthly Subscriptions with 12-Month Commitment](https://docs.apphud.com/docs/monthly-subscriptions-with-12-month-commitment.md): Enable Apple's commitment plan for monthly subscriptions on iOS paywalls. - [Google Play Subscriptions Setup](https://docs.apphud.com/docs/google-play-subscriptions-setup.md): Important information before setting up your purchases in Google Play. - [Mission Control](https://docs.apphud.com/docs/mission-control.md): Configure paywalls, placements, screens, and audience targetings in one central area. - [Targetings](https://docs.apphud.com/docs/targetings.md): Define monetization schema for an audience: optional app remote config, paywall overrides per placement, etc. - [Placements](https://docs.apphud.com/docs/placements.md): Create named slots in your app where paywalls appear, and assign each a fallback paywall. - [Paywalls](https://docs.apphud.com/docs/paywalls.md): Configure the screen, product bundles, macros, and custom JSON shown to users on a paywall. - [Paywall Screens](https://docs.apphud.com/docs/paywall-screens.md): Design no-code paywall layouts in Figma and use them across paywalls. - [Account & Organization](https://docs.apphud.com/docs/account-management.md): Manage your personal Apphud account and your organizations — profile and security, plan and billing, team and permissions, and ownership transfer. - [Organizations](https://docs.apphud.com/docs/organizations.md): Organizations group apps, teammates, and a subscription in Apphud. Every action in the dashboard happens inside an organization you belong to. - [Plan and billing](https://docs.apphud.com/docs/plan-and-billing.md): View and manage your Apphud subscription — current plan and MTR usage, payment method, invoices, plan changes, and referrals. - [Account settings](https://docs.apphud.com/docs/profile-settings.md): Manage your personal Apphud account — name, photo, email, password, two-factor authentication, passkeys, communication preferences, appearance, and active sessions across devices. - [Team and permissions](https://docs.apphud.com/docs/team-management.md): Invite team members, assign organization roles (Owner / Administrator / User), configure per-app permissions, and use role templates for fast setup. - [Transfer ownership](https://docs.apphud.com/docs/ownership-transfer.md): Transfer ownership of an organization to another member, or move a single app to a different organization. Two different actions with different mechanics — pick the one that fits your scenario. - [Access recovery](https://docs.apphud.com/docs/access-recovery.md): Reset your Apphud password, recover access after losing 2FA, or get back into a locked account. - [Notifications](https://docs.apphud.com/docs/notifications.md): What Apphud notifies you about, where you'll see it, and which events also reach you by email. - [Public MCP](https://docs.apphud.com/docs/mcp.md): This page describes how to connect to Apphud Public MCP server ## Guides: APP SETTINGS - [App settings](https://docs.apphud.com/docs/app-settings.md): Per-app configuration in Apphud — name, icon, timezone, localization, API keys, store credentials, and customizations. One page for everything app-scoped. - [App Store Credentials](https://docs.apphud.com/docs/app-store-credentials.md): Generate the App Store credentials Apphud needs — the In-App Purchase key for receipt validation and server notifications, and the App Store Connect key for syncing your products. - [Google Play Credentials (Service Account JSON)](https://docs.apphud.com/docs/google-play-service-credentials.md) - [Mi Store credentials](https://docs.apphud.com/docs/mi-store-credentials.md): Connect your Mi Store app to Apphud — paste the package name, App ID, App secret, and copy the notifications URL into the Xiaomi developer console. - [Server Notifications](https://docs.apphud.com/docs/server-notifications.md) - [App Store Small Business Program](https://docs.apphud.com/docs/app-store-small-business-program.md): Reduced Apple commission rate support in Apphud - [Google Play Reduced Service Fee](https://docs.apphud.com/docs/google-play-reduced-service-fee.md): Reduced Google commission rate support in Apphud ## Guides: ANALYTICS - [About Analytics](https://docs.apphud.com/docs/about-analytics.md): Cross-cutting concepts that apply to every Apphud analytics surface — surfaces overview, VAT, charge date, First Seen Date, cohort caveats, and where to look for what. - [Business Overview](https://docs.apphud.com/docs/business-overview.md): Create custom dashboards to monitor key business metrics across multiple apps. - [Business Overview Templates](https://docs.apphud.com/docs/business-overview-templates.md): Use templates to streamline Dashboards creation - [Dashboard](https://docs.apphud.com/docs/dashboard.md): This guide describes metrics available on Apphud Dashboard. - [Common controls](https://docs.apphud.com/docs/common-controls.md): Shared controls — date pickers, filters, refresh, table behavior, sharing, and export — used across Apphud Analytics surfaces. - [Reports](https://docs.apphud.com/docs/reports.md): Hub for Apphud's chart reports — group index, availability, data freshness, filter and segment reference, and attribution mappings. - [Money](https://docs.apphud.com/docs/money.md): Revenue-side chart reports — MRR, ARR, sales, proceeds, refunds, ARPU family, and cohort revenue. - [MRR](https://docs.apphud.com/docs/mrr.md): Monthly Recurring Revenue — recurring proceeds normalized to a monthly amount. - [MRR Movement](https://docs.apphud.com/docs/mrr-movement.md): Breakdown of MRR changes — New MRR added vs Churned MRR lost — over time. - [ARR](https://docs.apphud.com/docs/arr.md): Annual Recurring Revenue — recurring proceeds normalized to a yearly amount. - [ARR Movement](https://docs.apphud.com/docs/arr-movement.md): Annualized breakdown of recurring-revenue changes — New ARR added vs Churned ARR lost — over time. - [Gross Revenue](https://docs.apphud.com/docs/gross-revenue.md): Total amount billed to customers — before refunds, taxes, or store commission. - [Sales](https://docs.apphud.com/docs/sales.md): Total amount billed to customers after deducting refunds, before taxes and store commission. - [Proceeds](https://docs.apphud.com/docs/proceeds.md): Estimated revenue you keep after deducting store commission, refunds, and VAT. - [Refunds](https://docs.apphud.com/docs/refunds.md): Total amount refunded to customers during the selected period. - [Refund Rate](https://docs.apphud.com/docs/refund-rate.md): Percentage of transactions refunded out of all paid transactions in the selected period. - [ARPU](https://docs.apphud.com/docs/arpu.md): Average Revenue Per User — total revenue divided by total users in the cohort. - [ARPPU](https://docs.apphud.com/docs/arppu.md): Average Revenue Per Paying User — total revenue divided by paying users in the cohort. - [ARPAS](https://docs.apphud.com/docs/arpas.md): Average Revenue Per Any Subscriber — total revenue divided by all subscribers (paying + free-trial) in the cohort. - [Cumulative LTV](https://docs.apphud.com/docs/cumulative-ltv.md): Cumulative revenue per user across a cohort's lifetime, with predictions support and First / Last Cohort maturity reference. - [Cumulative CLV](https://docs.apphud.com/docs/cumulative-clv.md): Cumulative revenue per paying customer based on first purchase date and ARPPU. - [Cohort Revenue](https://docs.apphud.com/docs/cohort-proceeds.md): Revenue generated by users grouped by install date, with Sales or Proceeds calculation. - [Advanced Reports](https://docs.apphud.com/docs/advanced-reports.md): Detailed table-style reports — renewals, free trials, refund requests, and average revenues. - [Renewals Performance](https://docs.apphud.com/docs/renewals-performance.md): Detailed analysis of paid-subscription renewals, billing issues, and recovery effectiveness. - [Free Trials Performance](https://docs.apphud.com/docs/free-trials-performance.md): Comprehensive overview of trial engagement, conversion, billing recovery, and cancellation behavior. - [Refund Requests Report](https://docs.apphud.com/docs/refund-requests-report.md): App Store and Google Play refund requests by volume, value, decision rates, and processing times. - [Average Revenues](https://docs.apphud.com/docs/average-revenues.md): Average revenue across user segments — installs, downloads, trials, conversions, subscriptions, reactivations. - [Subscriptions](https://docs.apphud.com/docs/subscriptions.md): Subscription state reports — churn, active paid, and active trials. - [Subscriptions Churn](https://docs.apphud.com/docs/subscriptions-churn.md): Percentage of paid subscriptions that churned during the period. - [Churned Revenue](https://docs.apphud.com/docs/churned-revenue.md): MRR lost during the period — how much recurring revenue churned. - [Active Paid Subscriptions](https://docs.apphud.com/docs/active-subscriptions.md): Count of unique paid auto-renewable subscriptions active at each point in time. - [Active Trials](https://docs.apphud.com/docs/active-trials.md): Count of active free-trial subscriptions at each point in time. - [Cohorts](https://docs.apphud.com/docs/cohorts.md): Concepts behind Apphud's cohort reports — how cohorts are built, renewals counted, and reactivations handled. - [Subscribers Retention](https://docs.apphud.com/docs/subscribers-retention.md): Cohort chart of how subscribers retain across renewal periods. - [Revenue Retention](https://docs.apphud.com/docs/revenue-retention.md): Cohort chart of how much revenue is retained across renewal periods. - [Users Reports](https://docs.apphud.com/docs/users-reports.md): User-side chart reports — new installs and active sessions. - [New Users](https://docs.apphud.com/docs/new-users.md): Count of users who first installed the app during the selected period. - [Active Users](https://docs.apphud.com/docs/active-users.md): Daily, weekly, or monthly active users — counted as unique device sessions over the selected period. - [Conversions Reports](https://docs.apphud.com/docs/conversions-reports.md): Funnel-type cohort charts showing the progression from app install through trial, paid, intro, promo, non-renewing, and Flows conversion events. - [Events Report](https://docs.apphud.com/docs/events-reports.md): Non-cohort chart showing counts of subscription, paywall, and other events over time. - [Paywall Analytics](https://docs.apphud.com/docs/paywall-analytics.md): Track sales, proceeds, trials, purchases, and conversion rates for each paywall and placement. - [Saved Reports](https://docs.apphud.com/docs/my-charts.md): Personalized revenue analytics - [Predictions](https://docs.apphud.com/docs/predictions.md): LTV Predictions — forecast future revenue per user cohort. Self-serve activation in App settings on Expert+ plans. - [Analytics API](https://docs.apphud.com/docs/analytics-api.md): Pull Apphud analytics — chart data and Business Overview widgets — into your own BI tools ## Guides: USERS - [Audiences](https://docs.apphud.com/docs/audiences.md): Group users with built-in segments or custom filter combinations, and use them in targetings, A/B tests, and rules. - [User Page](https://docs.apphud.com/docs/user-page.md): User detail page — properties, attribution, subscription timeline with integration delivery, receipt, and the Grant permission action. - [User Properties](https://docs.apphud.com/docs/user-properties.md): Attach custom or system-reserved attributes to users via the Apphud SDK, then use them in audiences and analytics. - [Promotionals](https://docs.apphud.com/docs/promotionals.md): Grant a user access to a Permission Group for a fixed period ## Guides: A:B Testing - [A/B Tests Overview](https://docs.apphud.com/docs/experiments.md): Run A/B tests on paywalls and App remote config to find the best-performing variation. Tests inherit a Targeting's audience and platforms; you choose what to vary. - [A/B Test Metrics](https://docs.apphud.com/docs/experiment-metrics.md): Definitions of every metric Apphud calculates for A/B tests — cohort, non-cohort, and predicted variants. - [Analyzing A/B tests](https://docs.apphud.com/docs/analyzing-experiments.md): How to read A/B test analytics — cohort vs non-cohort metrics, target metrics, Effect, and P-value significance. - [A/B Tests Predictions](https://docs.apphud.com/docs/experiment-predictions.md): How Apphud predicts future revenue per A/B test variation — predicted metrics and the payback iteration methodology. ## Guides: RULES - [Rules](https://docs.apphud.com/docs/rules.md): Automate engagement, retention, and revenue recovery with Rules. Pick a template, set a trigger, and Apphud delivers a push and/or in-app action to the right users at the right time. - [Rules Use Cases](https://docs.apphud.com/docs/rule-use-cases.md): Ready-to-build Rules campaigns beyond the shipped templates — abandoned checkout, win-back, reinstall, onboarding, anniversaries, and more. - [Win Back Refunds Add-On](https://docs.apphud.com/docs/win-back-refunds-add-on.md): Auto-respond to App Store and Google Play refund disputes with consumption data to reduce refund losses by up to 70%. Self-enable in Rules. ## Guides: DEFERRED DEEPLINKS - [Deeplinks](https://docs.apphud.com/docs/deeplinks.md): Create deferred deeplinks that attribute users from ad campaigns or social networks. - [Create Deferred Deeplink](https://docs.apphud.com/docs/create-deferred-deeplink.md): Create and configure a deferred deeplink in Apphud for iOS, Android, and ad campaigns. - [Configure Deeplinks (SDK part)](https://docs.apphud.com/docs/configure-deeplinks-in-sdk.md) - [Ad Networks](https://docs.apphud.com/docs/integrations.md): This page describes Deeplink integrations - [Analyze Deferred Deeplink](https://docs.apphud.com/docs/ad-analytics.md): This page describes how you can track the performance of your Web-to-App campaigns using Apphud ## Guides: INTEGRATIONS - [Integrations Overview](https://docs.apphud.com/docs/integrations-overview.md): Send Apphud events and revenue to external tools through configurable, source-specific connections. - [Connection Builder](https://docs.apphud.com/docs/connection-builder.md): You can build your own integration from scratch using various liquid macros - [Attribution](https://docs.apphud.com/docs/attribution.md): Apphud integrates with leading mobile attribution platforms. Pass attribution data to Apphud and send subscription events to attribution platforms. - [Adjust](https://docs.apphud.com/docs/adjust.md): This guide describes how to add and configure Adjust integration. - [Apple Search Ads](https://docs.apphud.com/docs/apple-search-ads.md): Promote your app on the App Store via Apple Search Ads and analyze revenue and other metrics segmented by keywords or campaigns in Apphud. - [AppsFlyer](https://docs.apphud.com/docs/appsflyer.md): This guide describes how to add and configure AppsFlyer integration. - [Вranch](https://docs.apphud.com/docs/branch.md): This guide describes how to add and configure Branch integration. - [Meta Ads (App Events API)](https://docs.apphud.com/docs/facebook.md): This guide describes how to add and configure Meta Evens Manager and Ads Manager integration. - [Meta Ads (Conversions API)](https://docs.apphud.com/docs/facebook-conversions-api.md): This guide describes how to add and configure Meta Conversions API integration. - [Tenjin](https://docs.apphud.com/docs/tenjin.md): This guide describes how to add and configure Tenjin integration. - [TikTok Events API](https://docs.apphud.com/docs/tiktok-events-api.md): This guide describes how to add and configure TikTok Events API integration. - [Singular](https://docs.apphud.com/docs/singular.md): This guide describes how to add and configure Singular integration. - [Voluum](https://docs.apphud.com/docs/voluum.md): This guide describes how to add and configure Voluum integration. - [Product Analytics](https://docs.apphud.com/docs/product-analytics.md): Apphud integrates with leading mobile analytics platforms. Send subscription events to attribution platforms to make correct product decisions. - [Amplitude](https://docs.apphud.com/docs/amplitude.md): This guide describes how to add and configure Amplitude integration. - [AppMetrica](https://docs.apphud.com/docs/appmetrica.md): This guide describes how to add and configure AppMetrica integration. - [Google Ads (Firebase & Google Analytics)](https://docs.apphud.com/docs/firebase.md): This guide describes how to add and configure Firebase and Google Analytics integration. - [Mixpanel](https://docs.apphud.com/docs/mixpanel.md): This guide describes how to add and configure the Mixpanel integration. - [PostHog](https://docs.apphud.com/docs/posthog.md): This guide describes how to add and configure PostHog integration. - [Messengers](https://docs.apphud.com/docs/messengers.md): Send subscription events to your favorite messengers and get real-time notifications when your users start trial, convert to paying customers, renew or cancel their subscription. - [Slack](https://docs.apphud.com/docs/slack.md): This guide describes how to add and configure Slack integration. - [Telegram](https://docs.apphud.com/docs/telegram.md): This guide describes how to add and configure Telegram integration. - [Data Platforms](https://docs.apphud.com/docs/data-platforms.md) - [Segment](https://docs.apphud.com/docs/segment.md): This guide describes how to add and configure Segment integration. - [Server-to-Server Webhooks](https://docs.apphud.com/docs/webhook.md): This guide describes how to add and configure custom server-to-server webhook. - [Marketing](https://docs.apphud.com/docs/marketing.md): Connect Apphud with marketing tools - [Asapty](https://docs.apphud.com/docs/asapty.md): This page describes how to configure integration with Asapty. - [OneSignal](https://docs.apphud.com/docs/onesignal.md): This guide describes how to add and configure OneSignal integration. - [Pushwoosh](https://docs.apphud.com/docs/pushwoosh.md): This guide describes how to add and configure Pushwoosh integration. - [SplitMetrics Acquire](https://docs.apphud.com/docs/splitmetrics.md): This page describes how to configure integration with SplitMetrics. - [Insert Affiliate](https://docs.apphud.com/docs/insert-affiliate.md): This page describes how to configure integration with Insert Affiliate. - [Daily Data Exports](https://docs.apphud.com/docs/etl-exports.md): Set up daily automated exports of Apphud transactional data - [Amazon S3 ETL](https://docs.apphud.com/docs/amazon-s3.md): Configure daily automated exports of transactional data to Amazon S3 storage - [Google Cloud Storage](https://docs.apphud.com/docs/google-cloud.md): Configure daily automated exports of transactional data to Google Cloud Storage - [Customers API](https://docs.apphud.com/docs/customers-api.md): If you have a live app with subscriptions or non-renewing purchases, you may want to get existing users data from Apphud. - [Grant Premium Access via API](https://docs.apphud.com/docs/grantingrevoking-access-via-api.md) ## Guides: FLOWS - [Flows Introduction](https://docs.apphud.com/docs/flow-introduction.md): Introduction to Apphud Flows — no-code web funnels for purchases, access recovery, and install tracking. - [Flows Quickstart](https://docs.apphud.com/docs/flows-quickstart.md): Step-by-step quickstart checklist to launch your first Apphud Flow (web funnel). - [Web Payments](https://docs.apphud.com/docs/web-payments.md): Connect Stripe or Paddle to accept web payments in your Apphud Flows. - [Stripe](https://docs.apphud.com/docs/stripe.md): Connect Stripe to Apphud for web (Flows) subscriptions and one-time payments. - [Paddle](https://docs.apphud.com/docs/paddle.md): Connect Paddle to Apphud for web (Flows) subscriptions and one-time payments. - [Domain Configuration](https://docs.apphud.com/docs/configure-email-dns-records.md): Configure your sending domain's DNS (SPF/DKIM) so Apphud Flows can send emails from your domain. - [Email Templates](https://docs.apphud.com/docs/email-templates.md): Create and edit Flow email templates and configure your sending domain under Growth tools → Flows → Flow email items — set both up before adding a Flow. - [Configure Attribution and Analytics](https://docs.apphud.com/docs/configure-flow-attribution.md): Configure attribution and analytics for Apphud Flows web funnels (pixels, custom parameters). - [Create New Flow](https://docs.apphud.com/docs/create-flow.md): Create a new Apphud Flow — a no-code web funnel for purchases and onboarding. - [Configure Web Products](https://docs.apphud.com/docs/configure-web-placements.md): Configure web (Stripe/Paddle) products, paywalls, and targetings for Flows in Mission Control — products, macros, introductory offers, and a web-users audience. - [Building the Flow](https://docs.apphud.com/docs/flow-builder.md): Build your Apphud Flow screens and logic in the no-code Flow builder. - [Formula Macros](https://docs.apphud.com/docs/formula-macros.md): Use formula macros in Apphud Flows to compute dynamic values (prices, dates) in your funnel. - [Configure the App for the Flow](https://docs.apphud.com/docs/flow-app-setup.md): Configure your app for an Apphud Flow — deferred deep links and install attribution from the web funnel. - [Connect Custom Funnel](https://docs.apphud.com/docs/connect-existing-funnel.md): Connect an existing web funnel (e.g. Framer or a custom site) to Apphud Flows. - [Flow Testing & Troubleshooting](https://docs.apphud.com/docs/flow-testing-troubleshooting.md): Test and troubleshoot your Apphud Flow before launch. ## Guides: EVENTS - [Events](https://docs.apphud.com/docs/events.md): View every user event with per-integration delivery status, search, filters, and export. - [Event Types](https://docs.apphud.com/docs/event-types.md): Reference catalog of every event Apphud creates — UI name, analytics name, when it fires, and platform restrictions. ## Guides: TROUBLESHOOTING - [Integrations Issues](https://docs.apphud.com/docs/integrations-issues.md): Popular integrations issues with description - [Sandbox Testing](https://docs.apphud.com/docs/testing.md): This guide describes how to test in-app purchases in your app and provides useful tips. - [Data Discrepancies](https://docs.apphud.com/docs/data-discrepancies.md): This page describes common reasons for data discrepancies between Apphud and other platforms. - [Troubleshooting](https://docs.apphud.com/docs/troubleshooting.md): This guide describes issues you may encounter while developing and testing in-app purchases in your app ## Guides: OTHER - [FAQ](https://docs.apphud.com/docs/faq.md): Here are the answers to frequently asked questions about Apphud. - [Device Identifiers](https://docs.apphud.com/docs/device-identifiers.md) - [Apple App Privacy](https://docs.apphud.com/docs/apple-app-privacy.md) - [Google Play Data Safety](https://docs.apphud.com/docs/google-play-data-safety.md) - [Data We Collect](https://docs.apphud.com/docs/user-data.md)