Groups of users
Apphud allows analyzing user profiles, joined by variety of parameters. We call it "Audiences".
By default, for each app within Apphud we have a dozen of predefined user segments (audiences).
All users Includes every single app user.
New users Users, who have installed the app less than 24 hours ago.
Non-paying users Users, who have never paid within the app (including new and existing ones).
Existing non-paying users Users, who have never paid in the app (excluding new users).
Paying users Users, who have paid within the app at least one time (doesn’t matter, whether they paid before or have active subscription at the moment).
Trial subscribers Users, who have started trial (doesn’t matter if they converted or not).
Trial cancelled Users, who have cancelled trials, but it’s not expired yet.
Trial expired Users with expired trial.
Subscription cancelled Users, who have cancelled subscription, but it’s not expired yet.
Subscription expired Users with expired subscription.
New Custom Audience creation
It's possible to create a custom audience in addition to default ones. It may be useful for experiments targeting and can be used as rules audience (coming soon).