This page describes what is Web-to-App Solution and steps to get started.
Web-to-App Solution is available on Paid plan.
What is a Web-to-App campaign?
Web-to-App campaign is a web campaign targeted to your app’s landing page which has a link to the App Store.
Our Web-to-App Solution overcomes IDFA limitations in the post iOS 14.5 era. Using this solution you can run paid campaigns in Facebook or TikTok and get real-time attribution with nearly 100% accuracy.
Web-to-App Solution in Apphud
Benefits of Using Web-to-App Advertising
Real time attribution for matched users. Apphud handles this for you.
Lower CPA. Web acquisition costs in most cases are less then app acquisition costs.
Ability to test web payments before app install. Some app owners may want to test web payments instead of In-App purchases.
Optimize for purchase events the same way as app events.
Web onboardings. You can test different onboardings and other user journeys on-the-fly, without the need of the app resubmission.
Supported Advertising Networks
Currently, the following Ad Networks are supported for Web-to-App campaigns:
Do one of the two options:
* Install Apphud Script if you are using your own landing page.
* Create landing page in Apphud Landing Page Editor. It will contain all necessary scripts.
3.
Create ad campaign in Facebook / TikTok Ads Manager. Don't forget to add URL query parameters for attribution tracking.