Introduction
This page describes what is Web-to-App Solution and steps to get started.
Web-to-App Solution is available on Paid plan.

What is a Web-to-App campaign?

Web-to-App campaign is a web campaign targeted to your app’s landing page which has a link to the App Store.
Our Web-to-App Solution overcomes IDFA limitations in the post iOS 14.5 era. Using this solution you can run paid campaigns in Facebook or TikTok and get real-time attribution with nearly 100% accuracy.
Web-to-App Solution in Apphud

Benefits of Using Web-to-App Advertising

  • Real time attribution for matched users. Apphud handles this for you.
  • Lower CPA. Web acquisition costs in most cases are less then app acquisition costs.
  • Ability to test web payments before app install. Some app owners may want to test web payments instead of In-App purchases.
  • Optimize for purchase events the same way as app events.
  • Web onboardings. You can test different onboardings and other user journeys on-the-fly, without the need of the app resubmission.

Supported Advertising Networks

Currently, the following Ad Networks are supported for Web-to-App campaigns:

Step by Step Guide

In order to use Web-to-App Solution, follow these steps:
  1. 1.
    Create desired integration from the list of Supported Advertising Networks.
  2. 2.
    Do one of the two options: * Install Apphud Script if you are using your own landing page. * Create landing page in Apphud Landing Page Editor. It will contain all necessary scripts.
  3. 3.
    Create ad campaign in Facebook / TikTok Ads Manager. Don't forget to add URL query parameters for attribution tracking.
  4. 4.
    Analyze your Web-to-App campaigns.
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On this page
What is a Web-to-App campaign?
Benefits of Using Web-to-App Advertising
Supported Advertising Networks
Step by Step Guide