Getting Started
Rules and screens
Web-to-App Solution
Integrations
Introduction
This page describes what is Web-to-App Solution and steps to get started.
What is a Web-to-App campaign?
Web-to-App campaign is a web campaign targeted to your app’s landing page which has a link to the App Store.
Our Web-to-App Solution overcomes IDFA limitations in the post iOS 14.5 era. Using this solution you can run paid campaigns in Facebook or TikTok and get real-time attribution with nearly 100% accuracy.
Web-to-App Solution in Apphud
Benefits of Using Web-to-App Advertising
- Real time attribution for matched users. Apphud handles this for you.
- Lower CPA. Web acquisition costs in most cases are less then app acquisition costs.
- Ability to test web payments before app install. Some app owners may want to test web payments instead of In-App purchases.
- Optimize for purchase events the same way as app events.
- Web onboardings. You can test different onboardings and other user journeys on-the-fly, without the need of the app resubmission.
Supported Advertising Networks
Currently, the following Ad Networks are supported for Web-to-App campaigns:
Step by Step Guide
In order to use Web-to-App Solution, follow these steps:
- 1.
- 2.Do one of the two options: * Install Apphud Script if you are using your own landing page. * Create landing page in Apphud Landing Page Editor. It will contain all necessary scripts.
- 3.Create ad campaign in Facebook / TikTok Ads Manager. Don't forget to add URL query parameters for attribution tracking.
- 4.