Active Subscriptions

Active Paid Subscriptions is a non-cohort chart representing the total count of unique auto-renewable products (subscriptions) that were active and paid at specific points in time within the selected date range.

Find Active Paid Subscriptions under Analytics → Reports → Subscriptions in the sidebar.

Definition

A subscription is considered active and paid when the customer has completed payment.

Includes:

• Subscriptions on regular paid pricing
• Subscriptions on introductory pricing (paid intro offers)
• Subscriptions on paid promotional offers
• Subscriptions that have been canceled but remain within their paid period

Excludes:

• Free trials (see Active Trials)
• Subscriptions in Grace Period (billing failed, store retrying)
• Subscriptions in Billing Retry state
• Refunded subscriptions — removed from the chart starting on the revocation date (no retroactive adjustment of historical periods)

How subscriptions appear in the chart

The chart data updates in near real-time.

New paid subscriptions — including trial conversions to paid — appear shortly after activation.

Once a subscription expires or transitions to Grace / Refunded, it's excluded from the chart shortly after the status change. For the current day, the chart reflects the live state — subscriptions that expired this morning are removed today.

For historical periods, the chart reflects each subscription's state at the end of the selected period bucket. Example with a weekly subscription that lived one period:

• View by Day — counted for 7 days starting from activation.
• View by Week — counted once, in the week of activation.
• View by Month — counted only if it survived to month end; otherwise zero.

Supported filters and segments

Active Paid Subscriptions supports all standard segments and filters documented in Reports → Filters and segments, plus two chart-specific segments:

• Autorenew — split by Renewal Enabled / Renewal Disabled. Available from August 10, 2024; for earlier periods all subscriptions are classified as Renewal Enabled.
• Install Time — segment by first-seen week or first-seen month to relate active subscriptions back to acquisition cohorts.

Filter-only (not available as Segment by):

• Permission group — segment support is planned, currently filter only.
• Screen
• Experiment variations

FAQ

Is a canceled subscription still counted as active?

Yes — if it's still within its paid period. A user who cancels today but has 20 days left is counted until expiration. Cancellation alone doesn't remove the subscription from the chart.

Are subscriptions in Grace Period considered active?

No. Grace Period subscriptions are excluded from this chart. They're counted in the Renewals Performance billing-recovery flow instead — see Renewals Performance.

How is a billing-issue recovery shown on the chart?

By days: the subscription is excluded during the days it sat in Grace Period and re-included starting the day the billing issue resolved.

Can one customer have multiple paid subscriptions?

Yes. A customer holding two different products at the same time is counted as two active paid subscriptions.

Does Family Sharing count?

No. Access via Family Sharing isn't counted as a paid subscription on this chart — the sharing recipient didn't make the payment.

A user refunded their monthly subscription after two weeks. Are those two weeks still counted?

Yes. From first payment until the day Apple approves the refund, the subscription is counted as active and paid. It's excluded only from the refund-approval date forward — historical days aren't retroactively adjusted.