Definition

Active Subscriptions is a non-cohort chart that shows a number of active regular subscriptions within the selected dates.

Active paid subscriptions are the total number of auto-renewable Regular subscriptions that are currently active, excluding paid subscriptions with introductory offers, paid promotional offers and free trials.
A subscription is active during the period for which the customer has paid.

How Do Subscriptions Appear in the Chart?

New paid subscription purchases appear in the chart on the same day they are made. However, subscription updates, such as the conversion from a free trial to a paid subscription, are updated the next day.

For example, if a trial subscription converts to a paid subscription in the middle of the day, the chart will show it as a trial subscription today. Tomorrow, it will be displayed as an active paid subscription. Similarly, if a subscription expires during the day, it will still be counted as active for that day but will not be included in the count for the next day.

Segments

You can segment by Renewal Type to learn the trend of the renewal enabled / disabled subscriptions.