Marketing

Apphud sends real subscription data to marketing automation platforms — push providers, ASA-optimization tools, affiliate networks — so your campaigns and audiences are driven by verified revenue signals instead of estimated installs.

How marketing integrations work in Apphud

Marketing integrations are typically one-way (from Apphud to the marketing platform). Apphud forwards trial, subscription, renewal, and other events so the destination can:

• Target segments based on subscription status (push providers like OneSignal, Pushwoosh).
• Feed revenue signals back to ad networks for Apple Search Ads optimization (Asapty, SplitMetrics Acquire).
• Reward affiliate partners based on verified purchases (Insert Affiliate).

Setup typically requires:

• Installing the provider's SDK alongside the Apphud SDK (where applicable).
  Required for integrations that work on-device, such as push providers (e.g., OneSignal, Pushwoosh). Server-to-server integrations (e.g., Asapty, SplitMetrics, Insert Affiliate) don't need a provider SDK.
• Matching User IDs — required for SDK-based integrations so events from Apphud land on the right user record in the marketing platform.
• Configuring authentication credentials (Application ID, REST API Key, Client ID, etc.) on the Apphud integration page.

See the Integrations overview for shared concepts (Connection, Source, Environment, Revenue, Filters, Events) used on every integration page.

Available marketing integrations

• Asapty — Apple Search Ads optimization.
• OneSignal — push notifications and user tags.
• Pushwoosh — push notifications and Customer Journey Builder.
• SplitMetrics Acquire — Apple Search Ads optimization.
• Insert Affiliate — affiliate and referral marketing (iOS only).