Refund Requests Report

Refund Requests Report provides a comprehensive overview of refund requests and their outcomes, processed via Apple Server Notifications V2. Includes volume and dollar amount of requests (approved, declined, pending), approval / decline rates, and average / median processing times.

Find Refund Requests Report under Analytics → Reports → Advanced Reports in the sidebar.

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Access Note
This report is available to Pro plan and above with the Win Back Refunds add-on enabled. Contact Apphud Support for pricing and to activate the add-on.

Data availability

Data for this report is available starting from November 1, 2024.

Segments like "Created on day / week / month / quarter / year" apply to refund event dates, not the original purchase dates.

Platform support

Apple (iOS / macOS) only — relies on Apple Server Notifications V2 for the source events refund_requested and refund_declined. See Other refund events.

Metrics

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Metric order here vs. in the report
The metrics below are grouped by type (Volume, Outcomes, Behavior).
This is not the report's left-to-right column order.
In the report, columns go: Refund Requests → Refund Requests Value → Pending Refund Requests → Pending Refund Requests Value → Declined Refund Requests → Declined Refund Requests Value → Decline Rate → Approved Refund Requests → Approved Refund Requests Value → Approval Rate → Average Approved Refund Requests per Subscription → Median Days to Refund Request → Average Hours to Refund Decision.
Note that the report lists Declined before Approved, whereas the Outcomes group below lists Approved first.

Volume

Refund Requests — total user-submitted refund requests in the period.
Refund Requests Value — total dollar amount of those requests.
Pending Refund Requests — count awaiting Apple's decision.
Pending Refund Requests Value — dollar amount of pending.

Outcomes

Approved Refund Requests — count Apple approved (excluding refunds tied to upgrades / crossgrades).
Approved Refund Requests Value — dollar amount approved.
Approval Rate (%) — Approved / (Approved + Declined).
Declined Refund Requests — count Apple declined.
Declined Refund Requests Value — dollar amount declined.
Decline Rate (%) — Declined / (Approved + Declined).

Behavior

Average Approved Refund Requests per Subscription — average refund events per refunded subscription. Apple processes each transaction's refund individually — a weekly subscriber requesting refunds for the last month files 4 separate requests.
Median Days to Refund Request — median days from latest purchase receipt to its refund request (excludes batched requests for older transactions).
Average Hours to Refund Decision — average hours from submission to Apple's decision.

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Pending requests affect rates
Approval Rate and Decline Rate fluctuate as Apple resolves pending requests. Requests stay in "Pending" until Apple issues a final decision.

Supported filters and segments

Refund Requests Report supports all standard segments and filters documented in Reports → Filters and segments. The most useful segments are Product and Store Country. You can nest two segments and apply multiple filters.

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"Created at" segment applies to refund events
"Created on..." applies to the refund event date, not user creation date.

By Reason (Win Back Refunds only)

One chart-specific segment available when the Win Back Refund Requests feature is on:

By Reason — splits requests into "Managed by Apphud" vs "None" (user-initiated).

Filter-only (not available as Segment by):

Permission group — segment support is planned, currently filter only.
Screen
Experiment variations

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Learn more
What Win Back Refunds are and how to use this report: Refund management use cases.

FAQ

Why do approval and decline rates fluctuate?

Apple resolves pending requests over time. Until a request gets a decision, it counts as "Pending" and doesn't enter the approval/decline numerator. As pending drains, rates settle.

Why does this report show only Apple data?

The underlying events (refund_requested, refund_declined) come from Apple Server Notifications V2. Google Play and other stores don't expose equivalent pre-decision refund-request signals.

What's the difference between this report and the Refunds chart?

Refunds chart shows the gross amount refunded (approved, processed refunds) on the date the refund actually happened.
Refund Requests Report shows request lifecycle — how many users asked, how many got approved vs declined, and timing.

Use Refunds for cash impact. Use this for understanding refund-request behavior and Apple's decisioning pipeline.

Can I segment by Refund Reason here?

Only when the Win Back Refund Requests feature is on. For broader refund-reason analysis, see Refunds and Refund rate, which both support the standard Refund Reason segment.