Introduction

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Note

Web-to-App Solution is available on a Paid plan.

What is a Web-to-App campaign?

Web-to-App campaign is a web campaign targeted to your app’s landing page which has a link to the App Store.

Our Web-to-App Solution overcomes IDFA limitations in the post-iOS 14.5 eras. Using this solution you can run paid campaigns on Facebook or TikTok and get real-time attribution with nearly 100% accuracy.

Benefits of Using Web-to-App Advertising

• Real-time attribution for matched users. Apphud handles this for you.
• Lower CPA. Web acquisition costs in most cases are less than app acquisition costs.
• Ability to test web payments before app installation. Some app owners may want to test web payments instead of In-App purchases.
• Optimize for purchase events the same way as app events.
• Web onboarding. You can test different onboardings and other user journeys on-the-fly, without the need for the app resubmission.

Supported Advertising Networks

Currently, the following Ad Networks are supported for Web-to-App campaigns:

• Facebook via Conversions API integration.
• TikTok via Events API integration.

Step-by-Step Guide

In order to use Web-to-App Solution, follow these steps:

1. Create desired integration from the list of Supported Advertising Networks
2. Do one of the two options:
   • Install Apphud Script if you are using your own landing page.
   • Create a landing page in Apphud Landing Page Editor. It will contain all the necessary scripts.
3. Create ad campaign in Facebook / TikTok Ads Manager. Don't forget to add URL query parameters for attribution tracking.
4. Analyze your Web-to-App campaigns.