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This page describes what is Web-to-App Solution is and the steps to get started.



Web-to-App Solution is available on a Paid plan.

What is a Web-to-App campaign?

Web-to-App campaign is a web campaign targeted to your app’s landing page which has a link to the App Store.

Our Web-to-App Solution overcomes IDFA limitations in the post-iOS 14.5 eras. Using this solution you can run paid campaigns on Facebook or TikTok and get real-time attribution with nearly 100% accuracy.

Benefits of Using Web-to-App Advertising

  • Real-time attribution for matched users. Apphud handles this for you.
  • Lower CPA. Web acquisition costs in most cases are less than app acquisition costs.
  • Ability to test web payments before app installation. Some app owners may want to test web payments instead of In-App purchases.
  • Optimize for purchase events the same way as app events.
  • Web onboarding. You can test different onboardings and other user journeys on-the-fly, without the need for the app resubmission.

Supported Advertising Networks

Currently, the following Ad Networks are supported for Web-to-App campaigns:

Step-by-Step Guide

In order to use Web-to-App Solution, follow these steps:

  1. Create desired integration from the list of Supported Advertising Networks
  2. Do one of the two options:
  3. Create ad campaign in Facebook / TikTok Ads Manager. Don't forget to add URL query parameters for attribution tracking.
  4. Analyze your Web-to-App campaigns.