Event Parameters and Properties

Apphud can send events about subscriptions and non-renewing purchases to third-party services: mobile analytics and messengers.

Events Parameters

Here is a list of all available parameters that are being sent with events:

Parameter	Description
`product_id` or`af_content_id` or `content_items[0].$sku` or `fb_content_id`	Product identifier
`transaction_id`	Transaction identifier
`unit`	The increment of time that a subscription period is specified in. Possible values: `day`, `week`, `month`, `year`
`units_count`	The number of units per subscription period
`local_price` or`af_revenue` or `_valueToSum`	The cost of the product in the local currency
`currency` or`af_currency` or `fb_currency`	Local currency ISO code
`usd_price` or`content_items[0].$price`	The cost of the product in USD
`price_description`	Price description in following format: `local_price` `currency` ~ `usd_price`, for example: 499 RUR ~ 7.8 USD
`reason`	1. The reason of an expiration of a subscription. Possible values: `user_canceled`, `billing_issue`, `declined_price_increase`, `unavailable_product`, `unknown_error` 2. The reason of refund. Possible values: `app_issue`, `another_reason`
`offer_id`	Promotional offer identifier
`offer_type`	Introductory or promotional offer payment mode, if applied. Possible values: `pay_up_front`, `pay_as_you_go`, `trial` (for promotional offers)
`app_name`	App name
`user_id`	User identifier
`group_name`	Subscription group name

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Note
To get more details about the parameters in each integration, please check the corresponding integration guide.

user_canceled: user canceled subscription manually;
billing_issue: there was an error during billing;
declined_price_increase: user did not agree to a recent price increase;
unavailable_product: the product was not available for purchase at the time of renewal;
unknown_error: unknown error occurred.

app_issue: user canceled his subscription due to an actual or perceived issue within your app;
another_reason: subscription was canceled for another reason, for example, if the user made the purchase accidentally.

Besides events Apphud also sends user properties to analytics:

Property	Description
`[Apphud] status-<group_name>` where `<group_name>` – name of subscription group	Status of subscription. Possible values: `none`, `trial`, `intro`, `regular`, `promo`, `refunded`, `expired`
`[Apphud] autorenew-<group_name>`, where `<group_name>` – name of subscription group	Whether the auto-renew option is turned on
`[Apphud] total_spent`	The total amount of money that the user has been charged, in USD
`[Apphud] paying`	Whether the user is paying or not
`[Apphud] payments_count`	Number of transactions the user has been charged

To get more details about user properties in each integration, please check the corresponding integration guide.

All values are applied for given subscription group: