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Event Parameters and Properties

This guide describes possible parameters and user properties that can be sent to integrations.

Apphud can send events about subscriptions and non-renewing purchases to third-party services: mobile analytics and messengers.

Events Parameters

Here is a list of all available parameters that are being sent with events:

product_id oraf_content_id or content_items[0].$sku or fb_content_idProduct identifier
transaction_idTransaction identifier
unitThe increment of time that a subscription period is specified in. Possible values: day, week, month, year
units_countThe number of units per subscription period
local_price oraf_revenue or _valueToSumThe cost of the product in the local currency
currency oraf_currency or fb_currencyLocal currency ISO code
usd_price orcontent_items[0].$priceThe cost of the product in USD
price_descriptionPrice description in following format: local_price currency ~ usd_price, for example: 499 RUR ~ 7.8 USD

1. The reason of an expiration of a subscription. Possible values: user_canceled, billing_issue, declined_price_increase, unavailable_product, unknown_error

2. The reason of refund. Possible values: app_issue, another_reason

offer_idPromotional offer identifier
offer_typeIntroductory or promotional offer payment mode, if applied. Possible values: pay_up_front, pay_as_you_go, trial (for promotional offers)
app_nameApp name
user_idUser identifier
group_nameSubscription group name



To get more details about the parameters in each integration, please check the corresponding integration guide.

Possible Values of reason Parameter

If subscription lapsed:

  • user_canceled: user canceled subscription manually;
  • billing_issue: there was an error during billing;
  • declined_price_increase: user did not agree to a recent price increase;
  • unavailable_product: the product was not available for purchase at the time of renewal;
  • unknown_error: unknown error occurred.

If subscription refunded:

  • app_issue: user canceled his subscription due to an actual or perceived issue within your app;
  • another_reason: subscription was canceled for another reason, for example, if the user made the purchase accidentally.

User Properties

Besides events Apphud also sends user properties to analytics:

[Apphud] status-<group_name> where <group_name> – name of subscription groupStatus of subscription. Possible values: none, trial, intro, regular, promo, refunded, expired
[Apphud] autorenew-<group_name>, where <group_name> – name of subscription groupWhether the auto-renew option is turned on
[Apphud] total_spentThe total amount of money that the user has been charged, in USD
[Apphud] payingWhether the user is paying or not
[Apphud] payments_countNumber of transactions the user has been charged

To get more details about user properties in each integration, please check the corresponding integration guide.

Possible Values of [Apphud] status-<group_name>

All values are applied for given subscription group:

  • none: user has never purchased a subscription;
  • trial: user has a subscription that is currently in trial period;
  • intro: user has a subscription that is currently in introductory offer;
  • regular: user has a subscription with regular price;
  • promo: user has a subscription that is currently in the promotional offer;
  • refunded: user has refunded a subscription;
  • expired: subscription lapsed.