New Users
Count of users who first installed the app during the selected period.
New users is a non-cohort chart that shows the number of users who installed the app within the selected dates.
The user's install date is based on their First Seen Date — see How Apphud tracks new installs and First Seen At for technical details.
Find New users under Analytics → Reports → Users in the sidebar, next to Active Users.
What's counted
A user is counted on their First Seen Date — the first time Apphud sees them (typically install, first launch, or first SDK call). Each user is counted once, on that date.
Users who reinstall the app after a long absence are not counted as new — they keep their original First Seen Date. For reinstall analysis, see Free Trials Performance → Redownloads.
Family Sharing users created from store events
When a subscription is shared through Family Sharing, the App Store sends Apphud the purchase of each family member, even one who hasn't opened the app. Apphud records it as an anonymous user. These anonymous Family Sharing users are not counted as new users: they have no purchases of their own and can never see a paywall, so counting them would inflate New users and lower conversion rates. When the family member opens the app, the SDK registers them as a regular user, and that user is counted as usual.
The same rule applies to every chart and widget that counts users: install-based conversion rates, ARPU and other user cohorts.
The Users list still shows all users, including these Family Sharing users. Use the Anonymous filter there to find them.
Supported filters and segments
New users supports all standard segments and filters documented in Reports → Filters and segments.
Filter-only (not available as Segment by):
- Permission group — segment support is planned, currently filter only.
- Screen
- Experiment variations
FAQ
What's the difference between New users and Active Users?
- New users counts users by First Seen Date — once per user, on the day they first appeared.
- Active Users counts unique device sessions per period bucket — a returning user is counted again every period they're active.
See Active Users for the DAU / WAU / MAU model.
Why is this chart non-cohort?
Because it plots users on their install date, not by an evolving cohort metric. Each day's bar is the count of new users that day — no time-since-install dimension.
How does this relate to App Store / Google Play install reports?
Apphud's New users count is based on First Seen events from the SDK, not store-side install reports. The two will be close but not identical:
- Store reports include installs that haven't yet launched the app.
- Apphud counts users from their first SDK contact.
For attribution-quality numbers, compare with the attribution provider reports.
Updated 6 days ago