Audiences

Groups of users

Apphud allows analyzing user profiles, joined by a variety of parameters. We call it "Audiences".

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Default user segments (audiences)

By default, for each app within Apphud we have a dozen of predefined user segments (audiences).

All users
Includes every single app user.

New users
Users, who installed the app less than 24 hours ago.

Customers
Users, who have ever purchased a free trial or paid subscription, or made any single purchase.

Non-paying users
Users, who have never purchased a free trial or paid subscription or any single purchase (including new and existing ones).

Existing non-paying users
Users, who have never purchased a free trial or paid subscription or any single purchase (excluding new users).

Trial subscribers
Users, who have started the trial (doesn’t matter if they converted or not).

Trial cancelled
Users, who have cancelled trials, but it’s not expired yet.

Trial expired
Users with the expired trial.

Subscription cancelled
Users, who have cancelled a subscription, but it’s not expired yet.

Subscription expired
Users with expired subscriptions.

Custom audiences

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It's possible to create a custom audience in addition to default ones. It may be useful for experiments targeting and can be used as a rules audience.