Groups of users
Apphud allows analyzing user profiles, joined by a variety of parameters. We call it "Audiences".
Default user segments (audiences)
By default, for each app within Apphud we have a dozen of predefined user segments (audiences).
Includes every single app user.
Users, who installed the app less than 24 hours ago.
Users, who have ever purchased a free trial or paid subscription, or made any single purchase.
Users, who have never purchased a free trial or paid subscription or any single purchase (including new and existing ones).
Existing non-paying users
Users, who have never purchased a free trial or paid subscription or any single purchase (excluding new users).
Users, who have started the trial (doesn’t matter if they converted or not).
Users, who have cancelled trials, but it’s not expired yet.
Users with the expired trial.
Users, who have cancelled a subscription, but it’s not expired yet.
Users with expired subscriptions.
It's possible to create a custom audience in addition to default ones. It may be useful for experiments targeting and can be used as a rules audience.
Updated 25 days ago