Audiences

Apphud allows analyzing user profiles, joined by a variety of parameters. We call it "Audiences".

Default user segments (audiences)

By default, for each app within Apphud we have a dozen of predefined user segments (audiences).

All users
Includes every single app user.

New users
Users, who installed the app less than 24 hours ago.

Customers
Users, who have ever purchased a free trial or paid subscription, or made any single purchase.

Non-paying users
Users, who have never purchased a free trial or paid subscription or any single purchase (including new and existing ones).

Existing non-paying users
Users, who have never purchased a free trial or paid subscription or any single purchase (excluding new users).

Trial subscribers
Users, who have started the trial (doesn’t matter if they converted or not).

Trial cancelled
Users, who have cancelled trials, but it’s not expired yet.

Trial expired
Users with the expired trial.

Subscription cancelled
Users, who have cancelled a subscription, but it’s not expired yet.

Subscription expired
Users with expired subscriptions.

Custom audiences

It's possible to create custom audiences in addition to default ones.

Custom audiences in Apphud can be applied in several impactful ways. They may be useful for Experiments targeting and can be used as a Rules audience.

Besides, the Custom audience feature, in combination with Placements, enables you to show tailored paywalls and subscription offers to specific user segments. These segments can be defined using default user properties, such as store country, geographic location, or language, as well as using custom user properties. Thus, you can offer more personalized paywalls and subscription packages based on user country tier, behavior, or demographics, improving conversion rates.

By leveraging Custom audiences, you can create highly tailored experiences, such as adjusting pricing strategies for different regions or presenting targeted promotions based on user behavior. For instance, a common marketing practice is to offer discounted subscriptions in lower-income countries or extended trial periods for highly engaged users who haven't converted yet. This level of customization increases the relevance of your offers and drives higher conversion rates and overall user satisfaction.

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Note

Custom audiences are available on "Pro" plan and above.