Definition

MRR (Monthly Recurring Revenue) represents recurring proceeds revenue normalized to a monthly amount, after deducting the respective app store's commission and VAT.

For example, if you have 10 customers each paying $10 per month and 30% commission, the MRR will be calculated as follows:

MRR = 10 subscribers × $10 per month - 30% commission - VAT(20%) = $58.33.

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Based On Proceeds Metric

For you convenience, our MRR chart is calculated on Proceeds.

Calculation

All non-monthly subscription plans are normalized to a monthly equivalent:

An annual subscription costing $120 per year will be normalized to $10 per month by dividing the yearly subscription by 12.
A weekly subscription will be normalized by multiplying by 4.
A 2-weeks subscription will be normalized by multiplying by 2.

Additional details:

• Only active subscriptions are counted in the MRR chart.
• Subscriptions with auto-renew off are still counted in the MRR chart until they actually expire.
• Only production subscriptions are counted.