TikTok Events API
This guide describes how to add and configure TikTok Events API integration.
The TikTok Events API is a Server-to-Server (S2S) integration that allows you to share website and app visitor events directly with TikTok. Integration is designed to use for Web-to-App (Web2App) campaigns.
Using TikTok Events API for Web-to-App campaigns
TikTok Events API is useful when running Web-to-App (or Web2App) campaigns in TikTok with event optimization.
Web-to-App campaign is a web campaign targeted to your app’s landing page which has a link to the App Store.
Getting Started
Integration is a part of Web-to-App solution. Please follow this link for details.
Requirements
- TikTok Pixel.
- Access Token for TikTok Pixel.
- Landing page with installed TikTok and Apphud scripts.
How to add integration?
Step 1
In TikTok Ads Manager create a Pixel as per documentation in a developer mode:
Step 2
In Pixel settings generate an Access Token:
Step 3
Go to Apphud integrations page and select TikTok Events API:
Step 4
Enter Pixel ID and Access Token:
Step 5
Edit your events configuration by disabling unnecessary ones or changing event names:
Step 6
Click on Enable integration and Save:
Step 7
When creating a campaign in TikTok Ads Manager, you must add URL query parameters that are displayed in TikTok integration page in Apphud:
Track Attribution Data
Adding URL Query parameters to your advertising URL is mandatory. See the last step in How to Add Integration? for details.
campaign_name=__CAMPAIGN_NAME__&adset_name=__AID_NAME__&ad_name=__CID_NAME__&ttclid=__CLICKID__
In case you're using our landing page the final ad URL should look like this:
https://yourapp.siiites.com/?campaign_name=__CAMPAIGN_NAME__&adset_name=__AID_NAME__&ad_name=__CID_NAME__&ttclid=__CLICKID__
In case you're using your own landing the final ad URL should look like this:
https://yourownwebsite.com/?campaign_name=__CAMPAIGN_NAME__&adset_name=__AID_NAME__&ad_name=__CID_NAME__&ttclid=__CLICKID__
For more information visit this (the very bottom) and this links.
Analyze TikTok campaigns in Apphud
Since integration is a part of Web-to-App solution, analytics is described in this guide.
Updated almost 2 years ago