Definition

The Renewals Performance Report provides a comprehensive analysis of subscription renewals, billing issues, and the effectiveness of recovery mechanisms for subscriptions within a specific date range.

Usage

This report is designed to help you understand how effectively paid subscriptions recover after encountering a billing issue across various products and countries, and estimate potential revenue from recovered subscriptions.

Date Range

Data for this report is available starting from August 10, 2024.

The selected date range in this report applies to the following metrics:

• Total Renewal Attempts
• On-Time Renewals
• Billing Issues

Other cohort metrics, which depend on preceding Billing Issues or On-Time Renewals, are not limited by the selected date range.

Segments such as "Created on day | week | month | quarter | year" apply to the renewal attempts which are the three metrics listed above, rather than the user creation date.

Availability

This report supports both iOS and Android platforms. However, certain metrics like "Recovered with Promo Offer" and "Recovered with Different Product" are not available on Android due to technical limitations.

Rows with zero renewals attempts, i.e. rows with zero on-time renewals and zero billing issues count for the selected segment or filter, are excluded from the table.

Metrics

Total Renewal Attempts

The total number of subscription renewal attempts, including both On-Time Renewals and Billing Issues, that occurred within the selected dates.

On-Time Renewals

The count of successful subscription renewals within the selected dates, including trial conversions and Google Play transactions that resumed from a paused state, regardless of potential future refunds.

This metric excludes initial purchases and other user-initiated transactions such as prorated upgrades. Only renewal events expected at the end of an active subscription period are counted.

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Use Case

Understand how well the subscription price fits a specific user audience. On-time renewals may vary based on the product price and country. A higher On-Time Renewal Rate corresponds to a lower Billing Issue Rate, reflecting better alignment between pricing and user affordability.

This metric excludes all user-initiated purchases, as only "background" renewals can encounter billing issues.

Billing Issues

The count of Billing Issue events that occurred within the selected dates. A Billing Issue event is unique to each subscription period and does not represent the total number of charge attempts made by the bank.

Billing Issue Rate (%)

The percentage of Billing Issue events out of the Total Renewal Attempts that occurred within the selected dates.

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Use Case

Understand how bad the subscription price fits a specific user audience. Billing Issue rates may vary based on the product price and country. A higher Billing Issue Rate corresponds to a lower On-Time Conversion Rate, reflecting worse alignment between pricing and user affordability.

Recovered Renewals

The total number of subscription recoveries from any Billing Issue state, regardless of potential future refunds.

The value may change if there are Pending Billing Issues.

Billing Recovery Rate (%)

The percentage of subscription recoveries from any Billing Issue state out of the total Billing Issue events.

The value may change if there are Pending Billing Issues.

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Use Case

Understand how effectively subscriptions recover after encountering a billing issue. This can help estimate potential revenue from recovered subscriptions. Billing recovery rates may vary by product price and country, with a higher recovery rate indicating better alignment between pricing and user affordability.

Total Renewal Rate (%)

The percentage of subscription renewals, including both on-time and recovered renewals, out of the Total Renewal Attempts.

The value may change if there are Pending Billing Issues.

Pending Billing Issues

The number of Billing Issues that remain pending. This represents subscriptions that are currently in a Grace Period or Billing Retry state with auto-renew status still active.

Canceled from Billing Issues

The total number of subscription cancellations during any Billing Issue state, meaning the subscription’s auto-renew was turned off by either the system or the user during a Grace Period or Billing Retry states.

The value may change if there are Pending Billing Issues.

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Use Case

Understand amount of billing issues that failed to recover. This can help estimate potential revenue from recovered subscriptions.

Canceled from Grace Period

The number of subscription cancellations during a Grace Period state. Most likely the subscription’s auto-renew was turned off by the user.

The value may change if there are Pending Billing Issues.

Canceled from Billing Retry

The number of subscription cancellations during a Billing Retry state. The subscription’s auto-renew was turned off by either the system or the user.

The value may change if there are Pending Billing Issues.

Recovered from Grace Period

The count of subscription recoveries from a Grace Period state. This also generates a Billing Issue Resolved event.

The value may change if there are Pending Billing Issues.

Grace Period Recovery Rate (%)

The percentage of subscription recoveries from a Grace Period state out of the total Billing Issue events.

The value may change if there are Pending Billing Issues.

Recovered from Billing Retry

The count of subscription recoveries from a Billing Retry state. This also generates a Billing Issue Resolved event.

The value may change if there are Pending Billing Issues.

Billing Retry Recovery Rate (%)

The percentage of subscription recoveries from a Billing Retry state out of the total Billing Issue events.

The value may change if there are Pending Billing Issues.

Recovered with Promo Offer

The count of subscription recoveries from any Billing Issue state with a Promo Offer. This also generates a Billing Issue Resolved event. Available on iOS only.

The value may change if there are Pending Billing Issues.

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Use Case

Analyze how effectively promotional offers are used to recover failed subscription renewals. The success of this metric is very dependent on the specific offer, with better offers leading to a higher conversions.

This metric can be interpreted as the number of successful win-backs.

Recovered with Different Product

The count of subscription recoveries from any Billing Issue state with an upgrade, crossgrade, or downgrade to a different subscriptoin product. This also generates a Billing Issue Resolved event. Available on iOS only.

The value may change if there are Pending Billing Issues.

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Use Case

Analyze how frequently users change their subscription plan in iOS settings when facing billing issues.
Users typically cancel their subscriptions in iOS settings during billing issues; however, some switch to a cheaper plan, like from yearly to monthly, or to a better value plan, like from weekly to yearly.

As a result, this metric can be interpreted as the number of successful win-backs among users who initially intended to cancel their subscription.

On-Time Renewal Rate (%)

The percentage of subscription transactions that were renewed on-time out of the total renewal attempts.

Segments

There are plenty of segments and filters available, howerer most useful segments are "Product" and "Store Country".

Note that "Created at.. " segment is applied to the renewal attempts, not to the user creation date.