Definition

The Renewals Performance Report provides a comprehensive analysis of subscription renewals, billing issues, and the effectiveness of recovery mechanisms for subscriptions within a specific date range.

Usage

This report is designed to help you understand how effectively paid subscriptions recover after encountering a billing issue across various products and countries, and estimate potential revenue from recovered subscriptions.

Date Range

Data for this report is available starting from August 10, 2024.

The selected date range in this report applies to the following metrics:

Total Renewal Attempts
On-Time Renewals
Billing Issues

Other cohort metrics, which depend on preceding Billing Issues or On-Time Renewals, are not limited by the selected date range.

Segments such as "Created on day | week | month | quarter | year" apply to the renewal attempts which are the three metrics listed above, rather than the user creation date.

Availability

This report supports both iOS and Android platforms. However, certain metrics like "Recovered with Promo Offer" and "Recovered with Different Product" are not available on Android due to technical limitations.

Rows with zero renewals attempts, i.e. rows with zero on-time renewals and zero billing issues count for the selected segment or filter, are excluded from the table.

Metrics

Total Renewal Attempts

The total number of subscription renewal attempts, including both On-Time Renewals and Billing Issues, that occurred within the selected dates.

On-Time Renewals

The count of successful subscription renewals within the selected dates, including trial conversions and Google Play transactions that resumed from a paused state, regardless of potential future refunds.

This metric excludes initial purchases and other user-initiated transactions such as prorated upgrades. Only renewal events expected at the end of an active subscription period are counted.

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Use Case
Understand how well the subscription price fits a specific user audience. On-time renewals may vary based on the product price and country. A higher On-Time Renewal Rate corresponds to a lower Billing Issue Rate, reflecting better alignment between pricing and user affordability.
This metric excludes all user-initiated purchases, as only "background" renewals can encounter billing issues.

Billing Issues

The count of Billing Issue events that occurred within the selected dates. A Billing Issue event is unique to each subscription period and does not represent the total number of charge attempts made by the bank.

Billing Issue Rate (%)

The percentage of Billing Issue events out of the Total Renewal Attempts that occurred within the selected dates.

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Use Case
Understand how bad the subscription price fits a specific user audience. Billing Issue rates may vary based on the product price and country. A higher Billing Issue Rate corresponds to a lower On-Time Conversion Rate, reflecting worse alignment between pricing and user affordability.

Recovered Renewals

The total number of subscription recoveries from any Billing Issue state, regardless of potential future refunds.