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Configure your placements remotely and run A/B experiments

Placements are specific locations within a user's journey, such as onboarding, settings, and other key points, where internal paywalls are intended to be displayed. These placements enable app developers to strategically position their paywalls in various parts of the app to effectively engage different user segments.

For instance, a developer can set one paywall configuration for the US audience and a different one for audiences in other regions. Furthermore, it allows for the improvement of paywall conversion rates at each specific placement by running A/B experiments on their paywalls.



Placements require Apphud iOS SDK 3.2.0 or higher, Apphud Android SDK 2.3.0 or higher, Unity, React Native and Flutter SDKs with dependencies of these SDK versions or higher.

Create a New Placement

Create a new placement

Create a new placement

Placement name - Used for dashboard only. Enter a name that describes a location in the app: Onboarding, Settings, Home, etc.

Placement identifier - Identifier to use in SDKs. Retrieve your placement by it's identifier in SDK by calling Apphud.placement("your_identifier")

Add a Paywall

To add a paywall click on Add paywall button. You will see a selection of previously created paywalls. You must create paywalls in Paywalls tab prior to adding it to a placement. You can switch on/off a paywall in the list at any time.

Placement setup

Placement setup

Paywalls Order

The system prioritizes paywalls based on their order, with the topmost paywall having the highest priority. This is controlled by dragging the paywalls up or down in the list.


For each paywall you can choose their audience, configured in Users tab.

If you overlap audiences for multiple paywalls, only the top one will be shown to user. You can control priority of paywalls by dragging them up and down. The most top paywall will have the highest priority.

Example 1 - Segmented Audiences:

Top Paywall: US Users Only
Lower Paywall: All Users

In this setup, US users will exclusively see the top paywall, while non-US users will see the lower one. If the top paywall is disabled, then US users will see the lower paywall. However, if the lower paywall is turned off, non-US users won’t see any paywall (creating a gap).

Example 2 - Overlapping Audiences:

Top Paywall: All Users
Lower Paywall: All Users

Here, the lower paywall will never be seen by any user since the top paywall, which is applicable to all users, always takes precedence.



It is the developer's responsibility to ensure that at least one paywall is delivered to every user and that there is no overlap or gap between audiences.

Handle Placements in SDK

In the newer SDK versions, developers can find a set of new methods that make it easier to retrieve a paywall from a placement:

let placements = await Apphud.placements()
val placements = Apphud.placements()

Each placement has its own identifier, which the developer configures at the time of creating the placement. Additionally, each placement includes a paywall object that matches the audience and priority criteria as described above. Keep in mind that the placement's paywall will be nil / null in cases where there is an audience gap, or no paywalls have been added or enabled.

Editing a Paywall

Any modifications you make to a paywall's layout will be implemented globally. This includes rearranging the order of products or editing custom JSON. To implement additional changes, such as adding a new product, you should do so in the Paywalls tab

Run A/B Experiments

A/B testing for placements enables you to evaluate different paywalls for specific audience segments. This testing occurs within a designated placement, ensuring that other areas of the app are unaffected. For example, you could set up an A/B experiment for the onboarding placement to test various pricing and package options, while maintaining the original paywall for other placements, such as the home page. For more detailed information, please refer to our Experiments guide.

Placement Analytics

Apphud offers key metrics of your placement's paywalls: Sales, Conversion rates, ARPPU, ARPAS, etc.


All metrics are calculated based on purchase events that occur within a placement.

Placements Analytics

Placements Analytics

For in-depth analytics of a specific placement over a selected date range, navigate to the placement page. There, you'll find tools like a date picker and options for segmenting chart data by various criteria, such as product, OS version, country, etc.

Placement Analytics

Placement Analytics