Definition

Active Trial Subscriptions is a non-cohort chart that shows a number of free trial subscriptions within the selected dates.

Active free trial subscriptions are the total number of auto-renewable trial subscriptions until the end of their trial period.

How Do Subscriptions Appear in the Chart?

New free-trial subscription purchases appear in the chart on the same day they are made. However, subscription updates, such as canceling auto-renewal, are updated the next day.

For example, if a trial subscription converts to a paid subscription in the middle of the day, the chart will show it as a trial subscription today. Tomorrow, it will be displayed as an active paid subscription. Similarly, if a free trial subscription expires during the day, it will still be counted as a free trial for that day but will not be included in the count for the next day.

Segments

You can segment by Renewal Type to learn the trend of the renewal enabled / disabled subscriptions.