Conversions

This guide describes metrics available on Dashboard Conversions.

Dashboard conversions metrics

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NOTE

Please note that all metrics are calculated based on the cohort data of users who were created in the selected date range.

Paywall shown

This metric indicates the percentage of users who saw the paywall to the total number of created users in a given period of time.

Percentage of users who saw the paywall = (Number of users who saw the paywall / Total number of created users) x 100

For example, if 500 users saw the paywall out of 10,000 created users during a given period of time, the calculation would be:

Percentage of users who saw the paywall = (500 / 10,000) x 100 = 5%

Trial subscriptions

Trial Started

The first metric is the conversion rate of users who started a trial to the total number of created users in a given period of time.

The conversion rate of users who started a trial = (Number of users who started a trial / Total number of created users) x 100

For example, if 1,000 users started a trial out of 10,000 created users during a given period of time, the calculation would be:

Conversion rate of users who started a trial = (1,000 / 10,000) x 100 = 10%

The second metric shows the percentage of users who started a trial to the total number of users who have seen the paywall and were created in a given period of time.

Trial Converted

The first metric is the conversion rate of users who converted a trial to paying customers to the total number of created users in a given period of time.

The second metric is the conversion rate of users who converted a trial to paying customers to the total number of users who have started a trial and were created in a given period of time.

Renewal 1

The first metric is the conversion rate of users who renewed a subscription to the total number of users created in a given period of time.

The second metric is the retention rate of users who renewed a subscription to the total number of users who have converted a trial to paying customers and were created in a given period of time.

Renewal 2

The first metric is the conversion rate of users who renewed a subscription for the second time to the total number of users created in a given period of time.

The second metric is the retention rate of users who renewed a subscription for the second time to the total number of users who renewed a subscription for the first time and were created in a given period of time.

This metric can help you understand how successful your product or service is at retaining customers and can inform your strategy for improving retention rates.

Regular subscriptions

Regular Started

The first metric is the conversion rate of users who started a subscription to the total number of created users in a given period of time.

The second metric is the conversion rate of users who started a subscription to the total number of users who have seen the paywall and were created in a given period of time.

Renewal 1

The first metric is the conversion rate of users who renewed a subscription to the total number of users created in a given period of time.

The second metric is the retention rate of users who renewed a subscription to the total number of users who started a subscription and were created in a given period of time.

Renewal 2

The first metric is the conversion rate of users who renewed a subscription for the second time to the total number of users created in a given period of time.

The second metric is the retention rate of users who renewed a subscription for the second time to the total number of users who renewed a subscription for the first time and were created in a given period of time.

Renewal 3

The first metric is the conversion rate of users who renewed a subscription for the third time to the total number of users created in a given period of time.

This metric can help you understand how successful your product or service is at retaining customers over multiple renewal cycles and can inform your strategy for improving retention rates.

The second metric is the retention rate of users who renewed a subscription for the third time to the total number of users who renewed a subscription for the second time and were created in a given period of time.

This metric can help you understand how well your product or service meets the needs of your most loyal customers and can inform your strategy for improving retention rates for this segment. A higher retention rate for users who renew for the third time indicates that your product or service is delivering significant value and meeting the needs of your most loyal customers.

Introductory offers

Intro Started

The first metric is the conversion rate of users who started an Intro offer to the total number of created users in a given period of time.

The second metric is the conversion rate of users who started an Intro offer to the total number of users who have seen the paywall and were created in a given period of time.

Intro Converted

The first metric is the conversion rate of users who converted an intro offer to paying customers to the total number of created users in a given period of time.

The second metric is the conversion rate of users who converted an intro offer to paying customers to the total number of users who have started an intro offer and were created in a given period of time.

Renewal 1 and Renewal 2 are calculated likewise to the previous renewal metrics.

Promotional offers

Promo Started

The first metric is the conversion rate of users who started a Promo offer to the total number of created users in a given period of time.

The second metric is the conversion rate of users who started a Promo offer to the total number of users who have seen the paywall and were created in a given period of time.

Intro Converted

The first metric is the conversion rate of users who converted a Promo offer to paying customers to the total number of created users in a given period of time.

The second metric is the conversion rate of users who converted a Promo offer to paying customers to the total number of users who have started a Promo offer and were created in a given period of time.

Renewal 1 and Renewal 2 are calculated likewise to the previous renewal metrics.

Non-renewing purchases

The first metric is the conversion rate of users who bought a non-renewing purchase to the total number of created users in a given period of time.

The second metric is the conversion rate of users who bought a non-renewing purchase to the total number of users who have seen the paywall and were created in a given period of time.