Gross Revenue
Definition
Gross revenue is a non-cohort chart indicating the total amount billed to customers for purchasing subscriptions and non-renewing purchases before accounting for refunds, taxes, and app store commissions.
Segments
You can segment this chart by various attributes, including Paywall, In-App Purchase Type, and Revenue Type.
For instance, the Revenue Type filter segments the chart into three subcharts: refunds, renewals, and new revenue.
Updated 4 months ago