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Gross Revenue

Definition

Gross revenue is a non-cohort chart indicating the total amount billed to customers for purchasing subscriptions and non-renewing purchases before accounting for refunds, taxes, and app store commissions.

Segments

You can segment this chart by various attributes, including Paywall, In-App Purchase Type, and Revenue Type.
For instance, the Revenue Type filter segments the chart into three subcharts: refunds, renewals, and new revenue.