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What is Apphud?


What is Apphud?

Apphud is a powerful, reliable infrastructure for your app growth. Apphud covers every aspect when it comes to in-app purchases and subscriptions from integration to analytics on iOS and Android. With more than 3000 apps connected, Apphud serves products of any sizes: from startups to multi-million dollar apps.

Apphud has SDKs in iOS (Swift), Android (Kotlin), and cross-platform SDKs: React Native, Flutter and Unity.

Subscriptions Infrastructure

Integrate all kind of in-app purchases and auto-renewable subscriptions in your mobile app in 2 lines of code. No server code required. Apphud works with all apps on iOS, iPadOS, MacOS, tvOS, watchOS and Android. Cross-platform support out of the box.

Real-Time Revenue Analytics

View key subscription metrics in our dashboard and charts, like MRR, Subscriber Retention (Cohorts), Churn rate, ARPU, Trial Conversions, Proceeds, Refunds, etc.


Send subscription events to your favorite third party platforms with automatic currency conversion. Choose from 18 integrations, including: AppsFlyer, Adjust, Branch, Firebase, Amplitude, Mixpanel, OneSignal, Facebook, TikTok, and more. Custom Server-to-Server webhooks and APIs are also available.

A/B Experiments

Test different in-app purchases and paywalls. Run experiments to find the best combination of prices and purchase screen parameters that maximize ROI.


Apphud is an essential tool to grow app lifetime value from day one. Supercharged with tools to find the best pricing, radically reduce churn, and recover lapsed subscribers. Retain and win back customers by offering them special discounts using automated Rules - instead of losing them at all. Use our visual web editor to create you custom screen or screen sequence for Rule, and analyze user stats from every created screen.

Why Apphud?

Complete mobile in-app purchases stack with no extra costs. Don’t waste time and money on building your own in-app purchases infrastructure. Use Apphud for free until your app revenue increases $10,000 per month.

Focused on data accuracy. Apphud provides the highest accuracy on app revenue tracking. Analyze all important app metrics with a confidence.

Trusted by thousands of mobile apps worldwide. From small apps earning a few thousands per month to a leading mobile-focused companies.

Support that really cares. With Apphud you can be sure you’re not alone with in-app subscription growth challenges. We proud of our zero-ignored tickets support – answering to every request in minutes! Customers success and priority support for Enterprise clients.

Retain users and grow revenue. Use our Rules to engage and re-engage subscribers with no code required. Run pricing experiments to find a better price.

Ready to Start?

Register for free and add your first app