Money
Revenue-side chart reports — MRR, ARR, sales, proceeds, refunds, ARPU family, and cohort revenue.
The Money group covers chart reports for revenue-side metrics: how much your app earns, how it grows or churns, and how revenue breaks down across products, countries, and acquisition channels.
For shared controls (date range, filters, segmentation, chart type), see Common controls.
For Apphud's overall analytics model — VAT, charge date, First Seen Date, cohort caveats — see About Analytics.
Reports in this group
- MRR
- MRR Movement
- ARR
- ARR Movement
- Gross revenue
- Sales
- Proceeds
- Refunds
- Refund rate
- ARPU
- ARPPU
- ARPAS
- Cumulative LTV
- Cumulative CLV
- Cohort Revenue (formerly Cohort Proceeds)