Google Play Data Safety
Google Play requires apps to disclose what user data is collected, shared, and processed by the app and its SDKs. This information is configured in the Data safety section of Google Play Console.
Official Google documentation: Google Play Data safety overview.
If your app uses Apphud SDK, some data disclosure entries may be required depending on your Apphud configuration and enabled integrations.
This page explains the most common setup for Apphud integrations and subscriptions.
What data Apphud may process
Depending on your configuration, Apphud may process:
| Data type | Purpose |
|---|---|
| App interactions | Subscription analytics, events, experiments |
| Purchase history | Subscription status and revenue analytics |
| Device identifiers | Attribution, integrations, fraud prevention |
| User IDs | Cross-device identification and integrations |
| Diagnostics | SDK troubleshooting |
Actual disclosure requirements depend on:
- enabled integrations
- attribution providers
- whether custom user IDs are used
- whether web-to-app flows are configured
- whether third-party analytics forwarding is enabled
Typical configuration
For a standard subscription app using Apphud SDK without custom integrations, developers commonly declare:
| Section | Typical value |
|---|---|
| Data collected | Yes |
| Data shared | Depends on integrations |
| Encryption in transit | Yes |
| Data deletion request support | Depends on app implementation |
Commonly disclosed categories:
- App activity
- App interactions
- Device or other identifiers
- Financial info (purchase history)
Attribution and integrations
If Apphud integrations are enabled (e.g., AppsFlyer, Adjust, PostHog, etc.), additional disclosures may be required.
These services may receive attribution identifiers, subscription events, revenue events, or user identifiers depending on integration settings.
Review both:
- Apphud configuration
- third-party SDK documentation
before completing Data safety declarations.
Advertising ID
If your app uses attribution or advertising integrations, Google Play may require declaring Advertising ID usage.
Official documentation: Advertising ID policy
Does Apphud sell user data?
No. Apphud acts as a subscription infrastructure and analytics platform and does not sell end-user data.
FAQ
Does Apphud require declaring financial information collection?
Usually yes, if subscription purchases or revenue analytics are used.
Google Play considers subscription and purchase records financial information.
Does Apphud collect personal information?
Apphud itself does not require directly identifiable personal information such as name or email.
Please check this for more details on data we collect.
Do I need to declare data sharing?
If Apphud integrations forward events or attribution data to third-party services, Google Play may consider this data sharing. Review your enabled integrations before completing the form.
Does Apphud use data encryption?
Yes. Communication between Apphud SDK, backend services, and integrations uses encrypted transport (HTTPS/TLS).