Definition

ARR (Annual Recurring Revenue) represents recurring proceeds revenue normalized to a yearly amount, after deducting the respective app store's commission and VAT.

ARR chart is similar to the MRR Chart. The main difference is that it is calculated as annual recurring revenue. In essence, you can roughly consider ARR to be equivalent to MRR multiplied by 12:

ARR = MRR × 12

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Based On Proceeds Metric

For you convenience, our MRR chart is calculated on Proceeds.