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Cohort Proceeds

Definition

This is a cohort chart that shows the proceeds revenue generated by users who installed the app within the specified dates.

For example, if the chart indicates $2,500 for June 4, it means that users who installed the app on that date collectively generated $2,500 in proceeds revenue.

As time progresses, the revenue for each cohort will typically increase, reflecting the ongoing revenue contributions from users who continue to engage with the app.