Mixpanel

Mixpanel is a powerful mobile analytics service. Send events to Mixpanel via Apphud, analyze your users' behavior and make necessary decisions.

How to Add Integration?

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Important Note

Please make sure that Mixpanel Collection common mobile events are Disabled. See here for details.

Step 1

• Integrate Apphud SDK.
• Integrate Mixpanel SDK.
• Match User IDs between Mixpanel and Apphud.
• Enable Service credentials for importing historical events (optional).

Step 2

In order not to receive Mixpanel automatic In-App purchase events disable collection common mobile events. Otherwise, if a user, for example, starts a trial period Mixpanel will consider this as revenue. More details here.

Step 3

At Apphud go to "Integrations" section and add Mixpanel:

Step 4

Paste Mixpanel Token into the "Mixpanel production app token" field. The token is the same as you use in your app.

Step 5

You may have one more app created in Mixpanel used for testing purposes not to mix test and live data. If you have such an app you can paste its Mixpanel Token into "Mixpanel test app token" field.

Step 6

You can enter your custom event names or disable some:

Step 7

Enable integration:

Step 8

If you want to send Revenue information to Mixpanel, check "Send Revenue properties to Mixpanel". Click "Save":

Match User IDs

Here is an example of initialising both SDKs with User IDs matching.

Swift

func application(_ application: UIApplication, didFinishLaunchingWithOptions launchOptions: [UIApplication.LaunchOptionsKey: Any]?) -> Bool {

    Apphud.start(apiKey: "YOUR_API_KEY")
    Apphud.setDelegate(self)
    
    Mixpanel.initialize(token: mixpanel_token) 
    Mixpanel.mainInstance().identify(distinctId: Apphud.userID())

    return true
}

func apphudDidChangeUserID(_ userID: String) {
    // Match again
    Mixpanel.mainInstance().identify(distinctId: Apphud.userID())
}

- (BOOL)application:(UIApplication *)application didFinishLaunchingWithOptions:(NSDictionary *)launchOptions {
    // Override point for customization after application launch.
    
    [Apphud startWithApiKey:@"APPHUD_API_KEY" userID:nil];
    [Apphud setDelegate:self];
    
    [Mixpanel sharedInstanceWithToken:@"MIXPANEL_TOKEN"];
    [Mixpanel.sharedInstance identify:Apphud.userID];
    
    return YES;
}

- (void)apphudDidChangeUserID:(NSString *)userID {
    [Mixpanel.sharedInstance identify:Apphud.userID];
}

Apphud.start(apiKey: "YOUR_API_KEY")
let mixpanel = MixpanelAPI.getInstance(context, MIXPANEL_TOKEN)
mixpanel.identify(Apphud.userID())

Apphud.start(apiKey: "YOUR_API_KEY");
MixpanelAPI mixpanel = MixpanelAPI.getInstance(context, MIXPANEL_TOKEN);
mixpanel.identify(Apphud.userID());

Future<void> _initMixpanel() async {
    final userId = await Apphud.userID();
    _mixpanel = await Mixpanel.init(
      'insert_your_token_key_here',
      trackAutomaticEvents: false,
    );
    await _mixpanel?.identify(userId);
  }

// implement Apphud Listener methods
@override
  Future<void> apphudDidChangeUserID(String userId) async {
    printAsJson('ApphudListener.apphudDidChangeUserID', userId);
    await _mixpanel?.identify(userId);
  }

Importing Historical Events

You can specify service credentials for importing historical events (for example, renewals that occurred before Apphud SDK integration).

You will need to provide Project ID and Service Account credentials. See here for details.

Events Cheat Sheet

This is a list of all possible events and their parameters that are being sent to Mixpanel.

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Note

You can read more about subscription events here and parameters here.

Trial

Trial period started

Default event name: [Apphud] trial_started

Parameters:

• product_id: String
• unit: String
• units_count: Integer

Successful conversion from trial period to regular subscription

Default event name: [Apphud] trial_converted

Parameters:

• product_id: String
• local_price: Float
• currency: String
• usd_price: Float

Failed conversion from trial period to regular subscription

Default event name: [Apphud] trial_expired

Parameters:

• product_id: String
• reason: String

Cancellations

Trial Canceled

Default event name: [Apphud] trial_canceled

Parameters:

• product_id: String

Subscription Canceled

Default event name: [Apphud] subscription_canceled

Parameters:

• product_id: String

Autorenew disabled (Deprecated)

Default event name: [Apphud] autorenew_disabled

Parameters:

• product_id: String

Autorenew enabled

Default event name: [Apphud] autorenew_enabled

Parameters:

• product_id: String

Introductory Offer

Introductory offer started

Default event name: [Apphud] intro_started

Parameters:

• product_id: String
• local_price: Float
• currency: String
• usd_price: Float
• offer_type: String
• unit: String
• units_count: Integer

Introductory offer renewed

Default event name: [Apphud] intro_renewed

Parameters:

• product_id: String
• local_price: Float
• currency: String
• usd_price: Float
• offer_type: String
• unit: String
• units_count: Integer

Successful conversion from introductory offer to a regular subscription

Default event name: [Apphud] intro_converted

Parameters:

• product_id: String
• local_price: Float
• currency: String
• usd_price: Float
• offer_type: String

Failed conversion from introductory offer to regular subscription or failed to renew

Default event name: [Apphud] intro_expired

Parameters:

• product_id: String
• reason: String
• offer_type: String

Refund during the introductory offer

Default event name: [Apphud] intro_refunded

Parameters:

• product_id: String
• local_price: Float
• currency: String
• usd_price: Float
• reason: String
• offer_type: String

Regular

Subscription started

Default event name: [Apphud] subscription_started

Parameters:

• product_id: String
• local_price: Float
• currency: String
• usd_price: Float

Subscription renewed

Default event name: [Apphud] subscription_renewed

Parameters:

• product_id: String
• local_price: Float
• currency: String
• usd_price: Float

Subscription expired

Default event name: [Apphud] subscription_expired

Parameters:

• product_id: String
• reason: String

Subscription refunded

Default event name: [Apphud] subscription_refunded

Parameters:

• product_id: String
• local_price: Float
• currency: String
• usd_price: Float
• reason: String

Promo Offer

Promotional offer started

Default event name: [Apphud] promo_started

Parameters:

• product_id: String
• offer_id: String
• local_price: Float
• currency: String
• usd_price: Float
• offer_type: String
• unit: String
• units_count: Integer

Promotional offer renewed

Default event name: [Apphud] promo_renewed

Parameters:

• product_id: String
• offer_id: String
• local_price: Float
• currency: String
• usd_price: Float
• offer_type: String
• unit: String
• units_count: Integer

Successful conversion from promotional offer to a regular subscription

Default event name: [Apphud] promo_converted

Parameters:

• product_id: String
• offer_id: String
• local_price: Float
• currency: String
• usd_price: Float
• offer_type: String

Failed conversion from promotional offer to regular subscription or failed to renew

Default event name: [Apphud] promo_expired

Parameters:

• product_id: String
• offer_id: String
• reason: String
• offer_type: String

Refund during the promotional offer

Default event name: [Apphud] promo_refunded

Parameters:

• product_id: String
• offer_id: String
• local_price: Float
• currency: String
• usd_price: Float
• reason: String
• offer_type: String

Other Events

Non-renewing purchase

Default event name: [Apphud] non_renewing_purchase

Parameters:

• product_id: String
• local_price: Float
• currency: String
• usd_price: Float

Non-renewing purchase refunded

Default event name: [Apphud] non_renewing_refunded

Parameters:

• product_id: String
• local_price: Float
• currency: String
• usd_price: Float
• reason: String

Billing issue

Default event name: [Apphud] billing_issue

Parameters:

• product_id: String

Billing issue Resolved

Default event name: [Apphud] billing_issue_resolved

Parameters:

• product_id: String

These events:

• [Apphud] trial_converted,
• [Apphud] intro_started,
• [Apphud] intro_renewed,
• [Apphud] intro_converted,
• [Apphud] intro_refunded,
• [Apphud] subscription_started
• [Apphud] subscription_renewed,
• [Apphud] subscription_refunded,
• [Apphud] promo_started,
• [Apphud] promo_renewed,
• [Apphud] promo_converted,
• [Apphud] promo_refunded,

can be optionally sent to Mixpanel with Mixpanel's build-in Revenue parameter converted to USD. This option is off by default, but you can enable this feature in integration settings:

You can also choose between sending revenue as sales or proceeds (without Apple's 15%-30% commission).

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Note

You can read more about how Apple calculates commission here.

User Properties

In the table below you can see the list of user properties that are sent to Mixpanel.

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Note

More information about user properties can be found here.

Sending Test Event

You may send test event to Mixpanel to check if integration is set up correctly.

1. Click "…" and then in dropdown click on "Send test event".
2. You will see new user in "Live view" report: