Deeplinks

Find Deeplinks in the left sidebar under Growth tools → Deeplinks.

What is a deferred deeplink?

A deferred deeplink allows developers to create web ad campaigns that send users to your app’s landing page, which includes a link to the App Store. After installation, Apphud can attribute matched users to the ad campaign.

This technology helps with attribution in the post-iOS 14.5 era without relying on IDFA. You can use this solution to run paid campaigns on Facebook, TikTok, or Google and view attribution for matched users in Apphud.

Benefits of Using Deferred Deeplinks

• Real-time attribution for matched users. Apphud handles this for you.
• Lower CPA. Web acquisition costs in most cases are less than app acquisition costs.
• Ability to test web payments before app installation. Some app owners may want to test web payments instead of In-App purchases.
• Optimize for purchase events the same way as app events.
• Web onboarding. You can test different onboardings and other user journeys on-the-fly, without the need for the app resubmission.

Supported Advertising Networks

Currently, the following Ad Networks are supported for Web-to-App campaigns:

• Facebook via Conversions API integration.
• TikTok via Events API integration.
• Google Ads via Google Ads (Firebase & Google Analytics). This integration will send events to GA 4. Later in Google Ads dashboard > Goals, you can import conversions from GA 4 to Google Ads.

Step-by-Step Guide

To use Web-to-App Solution, follow these steps:

1. Create a deferred deeplink.
2. Configure deeplink in the app using SDK methods.
3. Create the desired integration from the list of Supported Advertising Networks.
4. Copy the ad link and use it for an ad campaign in Facebook, TikTok Ads Manager, or Google Ads.
5. Analyze your Deeplink campaigns.